Synopsis
Ever since the adoption of the marketing concept, companies have focused upon ensuring ‘form’, ‘place’, ‘time’, ‘information’ and ‘possession’ utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it’s not always the case. It was observed that for different products and situations, decision-making process’ steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications.
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About the Author
The author is an academician and a keen researcher with consumer behaviour as major area of interest. The author has specialized in digital marketing and plans on conducting further research in the field.
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An Implication of Consumer Decision Making Process for Online Dating
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LAP LAMBERT Academic Publishing Dez 2012, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Ever since the adoption of the marketing concept, companies have focused upon ensuring form , place , time , information and possession utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it s not always the case. It was observed that for different products and situations, decision-making process steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications. 72 pp. Englisch. Seller Inventory # 9783844382723
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An Implication of Consumer Decision Making Process for Online Dating
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
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An Implication of Consumer Decision Making Process for Online Dating
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An Implication of Consumer Decision Making Process for Online Dating
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An Implication of Consumer Decision Making Process for Online Dating
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Tahir ZonaibThe author is an academician and a keen researcher with consumer behaviour as major area of interest. The author has specialized in digital marketing and plans on conducting further research in the field.Ever since th. Seller Inventory # 5475799
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An Implication of Consumer Decision Making Process for Online Dating
Published by
LAP LAMBERT Academic Publishing Dez 2012, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Ever since the adoption of the marketing concept, companies have focused upon ensuring 'form', 'place', 'time', 'information' and 'possession' utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it's not always the case. It was observed that for different products and situations, decision-making process' steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 72 pp. Englisch. Seller Inventory # 9783844382723
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An Implication of Consumer Decision Making Process for Online Dating
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LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Ever since the adoption of the marketing concept, companies have focused upon ensuring form , place , time , information and possession utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it s not always the case. It was observed that for different products and situations, decision-making process steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications. Seller Inventory # 9783844382723
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An Implication of Consumer Decision Making Process for Online Dating
Published by
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ISBN 10: 3844382720
ISBN 13: 9783844382723
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Taschenbuch. Condition: Neu. An Implication of Consumer Decision Making Process for Online Dating | Zonaib Tahir | Taschenbuch | 72 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783844382723 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 106140543