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Synopsis
Ever since the adoption of the marketing concept, companies have focused upon ensuring ‘form’, ‘place’, ‘time’, ‘information’ and ‘possession’ utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it’s not always the case. It was observed that for different products and situations, decision-making process’ steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications.
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About the Author
The author is an academician and a keen researcher with consumer behaviour as major area of interest. The author has specialized in digital marketing and plans on conducting further research in the field.
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An Implication of Consumer Decision Making Process for Online Dating
Published by
LAP LAMBERT Academic Publishing Dez 2012, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Ever since the adoption of the marketing concept, companies have focused upon ensuring form , place , time , information and possession utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it s not always the case. It was observed that for different products and situations, decision-making process steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications. 72 pp. Englisch. Seller Inventory # 9783844382723
Quantity: 2 available
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An Implication of Consumer Decision Making Process for Online Dating
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
New
Softcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 72. Seller Inventory # 26128858682
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An Implication of Consumer Decision Making Process for Online Dating
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: New. Print on Demand pp. 72 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Seller Inventory # 131696101
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An Implication of Consumer Decision Making Process for Online Dating
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: New. PRINT ON DEMAND pp. 72. Seller Inventory # 18128858672
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An Implication of Consumer Decision Making Process for Online Dating
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
New
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Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Tahir ZonaibThe author is an academician and a keen researcher with consumer behaviour as major area of interest. The author has specialized in digital marketing and plans on conducting further research in the field.Ever since th. Seller Inventory # 5475799
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An Implication of Consumer Decision Making Process for Online Dating
Published by
LAP LAMBERT Academic Publishing Dez 2012, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware -Ever since the adoption of the marketing concept, companies have focused upon ensuring ¿form¿, ¿place¿, ¿time¿, ¿information¿ and ¿possession¿ utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it¿s not always the case. It was observed that for different products and situations, decision-making process¿ steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch. Seller Inventory # 9783844382723
Quantity: 2 available
Seller Image
An Implication of Consumer Decision Making Process for Online Dating
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Ever since the adoption of the marketing concept, companies have focused upon ensuring form , place , time , information and possession utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it s not always the case. It was observed that for different products and situations, decision-making process steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications. Seller Inventory # 9783844382723
Quantity: 1 available