CAMEROON SME ON FOREIGN MARKET: Strategies and Performances of Cameroonian SMEs having overseas markets - Softcover

BELLO, Pascal

Softcover

ISBN 10: 3844324194 ISBN 13: 9783844324198

Publisher: LAP LAMBERT Academic Publishing, 2011

Synopsis

This document aims at better presenting the reasons behind the success of cameroonian SMEs in foreing market. We started out from a literature, according to which Cameroonian SMEs are characterized by limited financial resources, unqualified staff, weak commercial power, insufficient research?development and innovation, low turnover and ageing technologies in comparison to their competitors from other continents. Such characteristics cannot enable a SME to stay abreast in a sustainable manner in foreing market. Yet, other studies reveal the existence of Cameroonian SMEs with markets abroad that have already gone beyond the start-off point (5 years).The objective of this work is to identify the strategies of these enterprises and their performances. To attain this objective, we have mobilized existing work. These were completed by an empirical study on forty-one Cameroonian SMEs. The results obtained indicated that Cameroonian SMEs remain in foreign markets because they tailored to the environmental requirements. This shows that ultimately the Cameroonian SMEs have undergone a transformation under the effect of the threat to their survival due to increased competition.

About this title

About the Author

Dr Bello was born September 2, 1971 at Yagoua of the Far North Region of Cameroon. He in turn taught at the Gov't Technical College of Guider, the GTHS of Garoua (North Region) and the University Institute of Technology (UIT) of University of Douala. He is currently Head of the Studies and Programming Unit at the Ministry of Secondary Education.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2011
• Language: English
• ISBN 10: 3844324194
• ISBN 13: 9783844324198
• Binding: Paperback
• Number of pages: 116