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Synopsis
Indian Retail Industry is growing at a fast pace. For last few years Big Bazaar, the leader in retail sector in India had not faced any major competition. But with launch of More Hyper store by Aditya Birla Group in North India it has got strong competitor. As the retail sector in India has a lot of scope for growth in coming years, a lot of new players are entering the market big time. The Book gives an insight into the proactive approach adopted at store level in Big Bazaar to face the competition. It gives a deep insight into the methods and techniques adopted by managers at store level to analyse the competitor,its strengths and weaknesses and that of their own store to tackle the competition. The analysis is based on customer mapping and price mapping of both stores. The analysis should help to throw some light on the competition in retail sector in India and the problems and challenges faced by the big retailers in attracting customers to their stores. The book should be especially useful to the professionals and students from marketing field and particularly those having interest in retail sector or attached to retail sector in any way.
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About the Author
Mudassir Hayat Khan,MBA,M.A:Studied German at Jawaharlal University,MBA Marketing at University of Allahabad,Management Trainee at Future Group Retail.
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Comparative Analysis in Retail
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LAP LAMBERT Academic Publishing Feb 2011, 2011
ISBN 10: 3844305831
ISBN 13: 9783844305838
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Indian Retail Industry is growing at a fast pace. For last few years Big Bazaar, the leader in retail sector in India had not faced any major competition. But with launch of More Hyper store by Aditya Birla Group in North India it has got strong competitor. As the retail sector in India has a lot of scope for growth in coming years, a lot of new players are entering the market big time. The Book gives an insight into the proactive approach adopted at store level in Big Bazaar to face the competition. It gives a deep insight into the methods and techniques adopted by managers at store level to analyse the competitor,its strengths and weaknesses and that of their own store to tackle the competition. The analysis is based on customer mapping and price mapping of both stores. The analysis should help to throw some light on the competition in retail sector in India and the problems and challenges faced by the big retailers in attracting customers to their stores. The book should be especially useful to the professionals and students from marketing field and particularly those having interest in retail sector or attached to retail sector in any way. 56 pp. Englisch. Seller Inventory # 9783844305838
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Comparative Analysis in Retail
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844305831
ISBN 13: 9783844305838
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Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Khan Mudassir HayatMudassir Hayat Khan,MBA,M.A:Studied German at Jawaharlal University,MBA Marketing at University of Allahabad,Management Trainee at Future Group Retail.Indian Retail Industry is growing at a fast pace. For last . Seller Inventory # 5471073
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Comparative Analysis in Retail
Published by
LAP LAMBERT Academic Publishing Feb 2011, 2011
ISBN 10: 3844305831
ISBN 13: 9783844305838
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Indian Retail Industry is growing at a fast pace. For last few years Big Bazaar, the leader in retail sector in India had not faced any major competition. But with launch of More Hyper store by Aditya Birla Group in North India it has got strong competitor. As the retail sector in India has a lot of scope for growth in coming years, a lot of new players are entering the market big time. The Book gives an insight into the proactive approach adopted at store level in Big Bazaar to face the competition. It gives a deep insight into the methods and techniques adopted by managers at store level to analyse the competitor,its strengths and weaknesses and that of their own store to tackle the competition. The analysis is based on customer mapping and price mapping of both stores. The analysis should help to throw some light on the competition in retail sector in India and the problems and challenges faced by the big retailers in attracting customers to their stores. The book should be especially useful to the professionals and students from marketing field and particularly those having interest in retail sector or attached to retail sector in any way.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 56 pp. Englisch. Seller Inventory # 9783844305838
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Comparative Analysis in Retail : Customer and Price Mapping Methods
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844305831
ISBN 13: 9783844305838
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Indian Retail Industry is growing at a fast pace. For last few years Big Bazaar, the leader in retail sector in India had not faced any major competition. But with launch of More Hyper store by Aditya Birla Group in North India it has got strong competitor. As the retail sector in India has a lot of scope for growth in coming years, a lot of new players are entering the market big time. The Book gives an insight into the proactive approach adopted at store level in Big Bazaar to face the competition. It gives a deep insight into the methods and techniques adopted by managers at store level to analyse the competitor,its strengths and weaknesses and that of their own store to tackle the competition. The analysis is based on customer mapping and price mapping of both stores. The analysis should help to throw some light on the competition in retail sector in India and the problems and challenges faced by the big retailers in attracting customers to their stores. The book should be especially useful to the professionals and students from marketing field and particularly those having interest in retail sector or attached to retail sector in any way. Seller Inventory # 9783844305838
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Comparative Analysis in Retail | Customer and Price Mapping Methods
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844305831
ISBN 13: 9783844305838
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Seller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. Comparative Analysis in Retail | Customer and Price Mapping Methods | Mudassir Hayat Khan | Taschenbuch | 56 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844305838 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 107108819
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Comparative Analysis in Retail: Customer and Price Mapping Methods
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844305831
ISBN 13: 9783844305838
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paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82938443058316