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BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA PRADESH, INDIA: APPLICATION OF THEORY OF BRAND LOYALTY IN DESIGNING INNOVATIVE MARKETING STRATEGIES FOR CELLULAR COMPANIES - Softcover
Synopsis
The phenomenal growth of the IT & ICT industry in India has brought to the fore the growing importance of the country as a knowledge powerhouse. Communications is the fastest growing sector in India's economy.The average compound rate of growth of the economy works out to 24.02 per cent per annum since the turn of this millennium. No other sector of the economy has clocked such a rate of growth. The sector accounts for about 4 per cent of GDP and the recent high rate of growth has contributed to about 11 per cent of the growth in overall GDP of the country.To avail global advantage,mobile providers of India & abroad should seek for loyal customers.Hence, Brand loyalty is a highly sought after goal in the market place & building loyalty is seen by some as the ?central task for the marketing manager? as it has many advantages.The presence of Brand loyal customers has a beneficial impact on sales,costs & profit & they act as barrier to competitors because enticing such customers is very expensive.Marketing managers should therefore know which of the strategic alternatives at their disposal give the best results vis-à-vis brand loyalty.
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About the Author
Dr Harjoth Kaur,M.Com,B.Ed,M.Phil,MBA,MEG,Ph.D&NET qualified,is a Professor & Director of MBA Programme in Sree Chaitanya PG College,Karimnagar,AP,INDIA.She is a contributor to many national & international journals.Her main interests are HR & marketing with an emphasis on Brand management.She is a committed academician & prolific writer.
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BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA PRADESH, INDIA
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LAP LAMBERT Academic Publishing Jan 2011, 2011
ISBN 10: 3843389608
ISBN 13: 9783843389600
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The phenomenal growth of the IT & ICT industry in India has brought to the fore the growing importance of the country as a knowledge powerhouse. Communications is the fastest growing sector in India's economy.The average compound rate of growth of the economy works out to 24.02 per cent per annum since the turn of this millennium. No other sector of the economy has clocked such a rate of growth. The sector accounts for about 4 per cent of GDP and the recent high rate of growth has contributed to about 11 per cent of the growth in overall GDP of the country.To avail global advantage,mobile providers of India & abroad should seek for loyal customers.Hence, Brand loyalty is a highly sought after goal in the market place & building loyalty is seen by some as the central task for the marketing manager as it has many advantages.The presence of Brand loyal customers has a beneficial impact on sales,costs & profit & they act as barrier to competitors because enticing such customers is very expensive.Marketing managers should therefore know which of the strategic alternatives at their disposal give the best results vis-à-vis brand loyalty. 368 pp. Englisch. Seller Inventory # 9783843389600
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BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA PRADESH, INDIA
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LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3843389608
ISBN 13: 9783843389600
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: KAUR Dr HARJOTHDr Harjoth Kaur,M.Com,B.Ed,M.Phil,MBA,MEG,Ph.D&NET qualified,is a Professor & Director of MBA Programme in Sree Chaitanya PG College,Karimnagar,AP,INDIA.She is a contributor to many national & international journals. Seller Inventory # 5468788
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BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA PRADESH, INDIA : APPLICATION OF THEORY OF BRAND LOYALTY IN DESIGNING INNOVATIVE MARKETING STRATEGIES FOR CELLULAR COMPANIES
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3843389608
ISBN 13: 9783843389600
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Taschenbuch
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The phenomenal growth of the IT & ICT industry in India has brought to the fore the growing importance of the country as a knowledge powerhouse. Communications is the fastest growing sector in India's economy.The average compound rate of growth of the economy works out to 24.02 per cent per annum since the turn of this millennium. No other sector of the economy has clocked such a rate of growth. The sector accounts for about 4 per cent of GDP and the recent high rate of growth has contributed to about 11 per cent of the growth in overall GDP of the country.To avail global advantage,mobile providers of India & abroad should seek for loyal customers.Hence, Brand loyalty is a highly sought after goal in the market place & building loyalty is seen by some as the central task for the marketing manager as it has many advantages.The presence of Brand loyal customers has a beneficial impact on sales,costs & profit & they act as barrier to competitors because enticing such customers is very expensive.Marketing managers should therefore know which of the strategic alternatives at their disposal give the best results vis-à-vis brand loyalty. Seller Inventory # 9783843389600
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Brand Loyalty-A Study of Cellular Services in Andhra Pradesh, India
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Condition: New. pp. 368. Seller Inventory # 26128878267
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BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA PRADESH, INDIA | APPLICATION OF THEORY OF BRAND LOYALTY IN DESIGNING INNOVATIVE MARKETING STRATEGIES FOR CELLULAR COMPANIES
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3843389608
ISBN 13: 9783843389600
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Taschenbuch. Condition: Neu. BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA PRADESH, INDIA | APPLICATION OF THEORY OF BRAND LOYALTY IN DESIGNING INNOVATIVE MARKETING STRATEGIES FOR CELLULAR COMPANIES | Harjoth Kaur | Taschenbuch | 368 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783843389600 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 107119711
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BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA PRADESH, INDIA
Published by
LAP LAMBERT Academic Publishing Jan 2011, 2011
ISBN 10: 3843389608
ISBN 13: 9783843389600
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The phenomenal growth of the IT & ICT industry in India has brought to the fore the growing importance of the country as a knowledge powerhouse. Communications is the fastest growing sector in India''s economy.The average compound rate of growth of the economy works out to 24.02 per cent per annum since the turn of this millennium. No other sector of the economy has clocked such a rate of growth. The sector accounts for about 4 per cent of GDP and the recent high rate of growth has contributed to about 11 per cent of the growth in overall GDP of the country.To avail global advantage,mobile providers of India & abroad should seek for loyal customers.Hence, Brand loyalty is a highly sought after goal in the market place & building loyalty is seen by some as the 'central task for the marketing manager' as it has many advantages.The presence of Brand loyal customers has a beneficial impact on sales,costs & profit & they act as barrier to competitors because enticing such customers is very expensive.Marketing managers should therefore know which of the strategic alternatives at their disposal give the best results vis-à-vis brand loyalty.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 368 pp. Englisch. Seller Inventory # 9783843389600
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Brand Loyalty-A Study of Cellular Services in Andhra Pradesh, India
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3843389608
ISBN 13: 9783843389600
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Condition: New. Print on Demand pp. 368 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Seller Inventory # 131676516
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Brand Loyalty-A Study of Cellular Services in Andhra Pradesh, India
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3843389608
ISBN 13: 9783843389600
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Condition: New. PRINT ON DEMAND pp. 368. Seller Inventory # 18128878257