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BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION: A Survey Of Key Tourism Stakeholders In Zimbabwe - Softcover
Synopsis
The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing, destination branding and positioning, image and destination competitiveness. To provide a strategic context to the study, branding as a key element of destination marketing was clarified; the strategic role of branding /re-branding in the positioning/repositioning of a destination was outlined; international trends and best practices in branding and positioning were evaluated; and the destination marketing situation in Zimbabwe, with particular emphasis on the status of branding and positioning, was determined. To determine key stakeholder attitudes, experiences and expectations regarding the branding and positioning of Zimbabwe as a tourism destination, a stakeholder survey was carried out during 2006 and 2007. Stakeholder groups included in the survey were key industry representative bodies, national tourism authorities, publicity associations, tour operators and airlines flying into Zimbabwe...
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About the Author
Dr Joram Ndlovu holds a Bachelor of Education (Honours) (BEd Hons) in Educational Management from the University of South Africa, a Master of Science in Tourism and Hospitality Management (MSc) from the University of Zimbabwe and a Doctor of Philosophy (PhD) from the University of Pretoria.
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BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION
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LAP LAMBERT Academic Publishing Nov 2010, 2010
ISBN 10: 3843371571
ISBN 13: 9783843371575
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing, destination branding and positioning, image and destination competitiveness. To provide a strategic context to the study, branding as a key element of destination marketing was clarified; the strategic role of branding /re-branding in the positioning/repositioning of a destination was outlined; international trends and best practices in branding and positioning were evaluated; and the destination marketing situation in Zimbabwe, with particular emphasis on the status of branding and positioning, was determined. To determine key stakeholder attitudes, experiences and expectations regarding the branding and positioning of Zimbabwe as a tourism destination, a stakeholder survey was carried out during 2006 and 2007. Stakeholder groups included in the survey were key industry representative bodies, national tourism authorities, publicity associations, tour operators and airlines flying into Zimbabwe. 432 pp. Englisch. Seller Inventory # 9783843371575
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BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3843371571
ISBN 13: 9783843371575
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Softcover
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ndlovu JoramDr Joram Ndlovu holds a Bachelor of Education (Honours) (BEd Hons) in Educational Management from the University of South Africa, a Master of Science in Tourism and Hospitality Management (MSc) from the University of Zimb. Seller Inventory # 5467069
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BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION : A Survey Of Key Tourism Stakeholders In Zimbabwe
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3843371571
ISBN 13: 9783843371575
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing, destination branding and positioning, image and destination competitiveness. To provide a strategic context to the study, branding as a key element of destination marketing was clarified; the strategic role of branding /re-branding in the positioning/repositioning of a destination was outlined; international trends and best practices in branding and positioning were evaluated; and the destination marketing situation in Zimbabwe, with particular emphasis on the status of branding and positioning, was determined. To determine key stakeholder attitudes, experiences and expectations regarding the branding and positioning of Zimbabwe as a tourism destination, a stakeholder survey was carried out during 2006 and 2007. Stakeholder groups included in the survey were key industry representative bodies, national tourism authorities, publicity associations, tour operators and airlines flying into Zimbabwe. Seller Inventory # 9783843371575
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BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION | A Survey Of Key Tourism Stakeholders In Zimbabwe
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3843371571
ISBN 13: 9783843371575
New
Taschenbuch
Seller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION | A Survey Of Key Tourism Stakeholders In Zimbabwe | Joram Ndlovu | Taschenbuch | 432 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783843371575 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 107211267
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BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION
Published by
LAP LAMBERT Academic Publishing Nov 2010, 2010
ISBN 10: 3843371571
ISBN 13: 9783843371575
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing, destination branding and positioning, image and destination competitiveness. To provide a strategic context to the study, branding as a key element of destination marketing was clarified; the strategic role of branding /re-branding in the positioning/repositioning of a destination was outlined; international trends and best practices in branding and positioning were evaluated; and the destination marketing situation in Zimbabwe, with particular emphasis on the status of branding and positioning, was determined. To determine key stakeholder attitudes, experiences and expectations regarding the branding and positioning of Zimbabwe as a tourism destination, a stakeholder survey was carried out during 2006 and 2007. Stakeholder groups included in the survey were key industry representative bodies, national tourism authorities, publicity associations, tour operators and airlines flying into Zimbabwe.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 432 pp. Englisch. Seller Inventory # 9783843371575