Perceived risks associated with premium private label brands: An investigation into the South African grocery sector - Softcover

Beneke, Justin; Lok, Inge; Mallett, Kate

 
9783843363792: Perceived risks associated with premium private label brands: An investigation into the South African grocery sector
Softcover
ISBN 10: 384336379X ISBN 13: 9783843363792
Publisher: LAP LAMBERT Academic Publishing, 2010

Synopsis

This study used a survey of 325 consumers to investigate the effect of perceived risks on the intention to buy premium grocery private label brands in South Africa. Based on the literature, a model was developed and tested using Partial Least Squares analysis. The results indicate that functional and time risk both negatively influence consumers' purchase intention of such products. We found no such effect pertaining to financial, physical, psychological and social risks. This study sheds further light on private label brands in an emerging market context by providing guidance to academics and practitioners as to the manner in which consumers respond to different categories of risk.

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About the Authors

Justin Beneke is a Senior Lecturer & research supervisor in the School of Management Studies, University of Cape Town. His interests lie in the fields of Retailing Management, E-Marketing and Customer Relationship Management. Inge Lok, Kate Mallett and Anne Greene are postgraduate students in the department who collaborated on this project.

Justin Beneke is a Senior Lecturer & research supervisor in the School of Management Studies, University of Cape Town. His interests lie in the fields of Retailing Management, E-Marketing and Customer Relationship Management. Inge Lok, Kate Mallett and Anne Greene are postgraduate students in the department who collaborated on this project.

Justin Beneke is a Senior Lecturer & research supervisor in the School of Management Studies, University of Cape Town. His interests lie in the fields of Retailing Management, E-Marketing and Customer Relationship Management. Inge Lok, Kate Mallett and Anne Greene are postgraduate students in the department who collaborated on this project.

"About this title" may belong to another edition of this title.

Publisher
LAP LAMBERT Academic Publishing
Publication date
2010
Language
English
ISBN 10 
384336379X
ISBN 13 
9783843363792
Binding
Paperback
Number of pages
60