Market Entry Strategies of European Operators in Underserved Markets: The case of Telenor - Softcover

Vazquez Ruiz, Juan

Softcover

ISBN 10: 3843352070 ISBN 13: 9783843352079

Publisher: LAP LAMBERT Academic Publishing, 2010

Synopsis

The following paper presents a comprehensive framework for the study and assessment of the economic potential of wireless markets in developing countries. The framework is sequential and recursive, staggered in three stages. The first stage is a macro analysis at the level of the company's international business model. Its outcome will consist on the assessment of the positive or negative fit of the country's wireless market within the context of the company's strategy. The second part of the framework consists on a detailed scrutiny of the country's telecommunications regulatory conditions, as well as other considerations of nation?wide purview. The third and final stage of the model will be devoted to a careful study of the market conditions at the local level ?the competitive structure of the market, the service mix, the estimation of demand and all other matters involving direct contact with clients will be the focus of this last part of the model. Lastly, the model will be put into practice when analyzing the expansion of the company Telenor into the Indian wireless market.

About this title

About the Author

Born in Madrid on April 18, 1984 Juan studied Telecommunications Engineering in the Universidad Politecnica de Madrid and an MSc. in Management at HEC Paris

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2010
• Language: English
• ISBN 10: 3843352070
• ISBN 13: 9783843352079
• Binding: Paperback
• Number of pages: 100