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Role of CSR to create positive positioning in country branding: The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan - Softcover
Synopsis
There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country's branding strategy is Corporate Social Responsibility. The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan. As a result of our research we presented a model of relationship between CSR and country branding in general. Then we also presented a customize model for Pakistan. We have interpreted and analyzed the collected data together with the theories and thereafter drawn the conclusion that CSR is successfully adopted by many countries but not considered as part of country branding. As it is having vital role creating soft image of a country by having positive impact on society and environment, so it must be a part of country's branding program. To achieve this target, close collaboration of government and corporate sector is necessary.
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About the Author
Din is pursuing career in Economics, and Statistics. He did Masters in Statistics, Finance, and MSc in BA. Sohail is experienced in branding, marketing and online business. Now running his own company in Denmark. Sohail did MBA Marketing, and MSc in BA. Shahzad is pursuing career in Teaching. He did MBA Marketing, and MSc in BA. (BA-Business Admtr)
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Role of CSR to create positive positioning in country branding
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LAP LAMBERT Academic Publishing Aug 2010, 2010
ISBN 10: 3838387422
ISBN 13: 9783838387420
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Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country's branding strategy is Corporate Social Responsibility. The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan. As a result of our research we presented a model of relationship between CSR and country branding in general. Then we also presented a customize model for Pakistan. We have interpreted and analyzed the collected data together with the theories and thereafter drawn the conclusion that CSR is successfully adopted by many countries but not considered as part of country branding. As it is having vital role creating soft image of a country by having positive impact on society and environment, so it must be a part of country's branding program. To achieve this target, close collaboration of government and corporate sector is necessary. 92 pp. Englisch. Seller Inventory # 9783838387420
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Role of CSR to create positive positioning in country branding : The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838387422
ISBN 13: 9783838387420
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country's branding strategy is Corporate Social Responsibility. The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan. As a result of our research we presented a model of relationship between CSR and country branding in general. Then we also presented a customize model for Pakistan. We have interpreted and analyzed the collected data together with the theories and thereafter drawn the conclusion that CSR is successfully adopted by many countries but not considered as part of country branding. As it is having vital role creating soft image of a country by having positive impact on society and environment, so it must be a part of country's branding program. To achieve this target, close collaboration of government and corporate sector is necessary. Seller Inventory # 9783838387420
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Role of CSR to create positive positioning in country branding
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838387422
ISBN 13: 9783838387420
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Softcover
Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Din Ishtiaq AhmadDin is pursuing career in Economics, and Statistics. He did Masters in Statistics, Finance, and MSc in BA. Sohail is experienced in branding, marketing and online business. Now running his own company in Denmark. Soh. Seller Inventory # 5418988
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Role of CSR to create positive positioning in country branding
Published by
LAP LAMBERT Academic Publishing Aug 2010, 2010
ISBN 10: 3838387422
ISBN 13: 9783838387420
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country''s branding strategy is Corporate Social Responsibility. The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan. As a result of our research we presented a model of relationship between CSR and country branding in general. Then we also presented a customize model for Pakistan. We have interpreted and analyzed the collected data together with the theories and thereafter drawn the conclusion that CSR is successfully adopted by many countries but not considered as part of country branding. As it is having vital role creating soft image of a country by having positive impact on society and environment, so it must be a part of country''s branding program. To achieve this target, close collaboration of government and corporate sector is necessary.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 92 pp. Englisch. Seller Inventory # 9783838387420
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Role of CSR to create positive positioning in country branding | The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838387422
ISBN 13: 9783838387420
New
Taschenbuch
Seller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Role of CSR to create positive positioning in country branding | The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan | Ishtiaq Ahmad Din (u. a.) | Taschenbuch | 92 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838387420 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 107421944