Role of CSR to create positive positioning in country branding: The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan - Softcover

Din, Ishtiaq Ahmad; Sohail, Aamir; Shahzad, Kashif

Softcover

ISBN 10: 3838387422 ISBN 13: 9783838387420

Publisher: LAP LAMBERT Academic Publishing, 2010

Synopsis

There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country's branding strategy is Corporate Social Responsibility. The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan. As a result of our research we presented a model of relationship between CSR and country branding in general. Then we also presented a customize model for Pakistan. We have interpreted and analyzed the collected data together with the theories and thereafter drawn the conclusion that CSR is successfully adopted by many countries but not considered as part of country branding. As it is having vital role creating soft image of a country by having positive impact on society and environment, so it must be a part of country's branding program. To achieve this target, close collaboration of government and corporate sector is necessary.

About this title

About the Author

Din is pursuing career in Economics, and Statistics. He did Masters in Statistics, Finance, and MSc in BA. Sohail is experienced in branding, marketing and online business. Now running his own company in Denmark. Sohail did MBA Marketing, and MSc in BA. Shahzad is pursuing career in Teaching. He did MBA Marketing, and MSc in BA. (BA-Business Admtr)

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2010
• Language: English
• ISBN 10: 3838387422
• ISBN 13: 9783838387420
• Binding: Paperback
• Number of pages: 92