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Synopsis
In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field.
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About the Authors
Dr. Guillen Solorzano, Dr. Martinez Carballo and Dr. Pedreira Souto belong to a research team at the University of A Coruna (Spain) focused on Marketing and New Product Development. They have broad experience with local companies, as well as International Institutions for over 10 years.
Dr. Guillen Solorzano, Dr. Martinez Carballo and Dr. Pedreira Souto belong to a research team at the University of A Coruna (Spain) focused on Marketing and New Product Development. They have broad experience with local companies, as well as International Institutions for over 10 years.
Dr. Guillen Solorzano, Dr. Martinez Carballo and Dr. Pedreira Souto belong to a research team at the University of A Coruna (Spain) focused on Marketing and New Product Development. They have broad experience with local companies, as well as International Institutions for over 10 years.
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MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS
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LAP LAMBERT Academic Publishing Mrz 2011, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field. 96 pp. Englisch. Seller Inventory # 9783838385631
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MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS : MARKETING MIX ANALYSIS
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ISBN 10: 3838385632
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field. Seller Inventory # 9783838385631
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MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: GUILLEN SOLORZANO EDUARDODr. Guillen Solorzano, Dr. Martinez Carballo and Dr. Pedreira Souto belong to a research team at the University of A Coruna (Spain) focused on Marketing and New Product Development. They have broad exper. Seller Inventory # 5418814
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Marketing Techniques for Educational Programs
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MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS
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Taschenbuch. Condition: Neu. Neuware -In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch. Seller Inventory # 9783838385631
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Marketing Techniques for Educational Programs
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
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