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Innovative Packaging Design for Fast Moving Consumer Goods: How well do we need to design to get consumer interest? - Softcover
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About the Author
Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2010
- ISBN 10 3838355474
- ISBN 13 9783838355474
- BindingPaperback
- LanguageEnglish
- Number of pages64
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Innovative Packaging Design for Fast Moving Consumer Goods
Published by
LAP LAMBERT Academic Publishing Jul 2010, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
New
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at. 64 pp. Englisch. Seller Inventory # 9783838355474
Quantity: 2 available
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Innovative Packaging Design for Fast Moving Consumer Goods : How well do we need to design to get consumer interest?
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at. Seller Inventory # 9783838355474
Quantity: 1 available
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Innovative Packaging Design for Fast Moving Consumer Goods : How well do we need to design to get consumer interest?
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
Used
Softcover
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. | Seiten: 64 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 8441376/2
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Innovative Packaging Design for Fast Moving Consumer Goods
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
New
Softcover
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
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Innovative Packaging Design for Fast Moving Consumer Goods: How well do we need to design to get consumer interest
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
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Paperback
Seller: Mispah books, Redhill, SURRE, United Kingdom
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Paperback. Condition: Like New. Like New. book. Seller Inventory # ERICA79038383554746
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