Innovative Packaging Design for Fast Moving Consumer Goods: How well do we need to design to get consumer interest? - Softcover

Thorsteinsson, Gísli; Page, Tom

Softcover

ISBN 10: 3838355474 ISBN 13: 9783838355474

Publisher: LAP LAMBERT Academic Publishing, 2010

Synopsis

There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.

About this title

About the Author

Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2010
• Language: English
• ISBN 10: 3838355474
• ISBN 13: 9783838355474
• Binding: Paperback
• Number of pages: 64