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Disruptive Innovation ? A Strategy for New Product Development?: Can disruptive innovation, when used as a strategy in the development of new products guarantee success? - Softcover
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Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.
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Disruptive Innovation ¿ A Strategy for New Product Development?
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LAP LAMBERT Academic Publishing Sep 2010, 2010
ISBN 10: 3838331354
ISBN 13: 9783838331355
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success. 64 pp. Englisch. Seller Inventory # 9783838331355
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Disruptive Innovation - A Strategy for New Product Development? : Can disruptive innovation, when used as a strategy in the development of new products guarantee success?
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838331354
ISBN 13: 9783838331355
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success. Seller Inventory # 9783838331355
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Disruptive Innovation - A Strategy for New Product Development?
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838331354
ISBN 13: 9783838331355
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Page TomTom Page B.Sc (Hons), M.Phil, Ph.D, C.Eng, MIET, MIEEE, FHEA, teaches Electronic Product Design at the Loughborough Design School at Loughborough University UK. His research interests are in the areas of of computer applicat. Seller Inventory # 5413736
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Disruptive Innovation - A Strategy for New Product Development?
Published by
LAP LAMBERT Academic Publishing Sep 2010, 2010
ISBN 10: 3838331354
ISBN 13: 9783838331355
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Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 64 pp. Englisch. Seller Inventory # 9783838331355
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Disruptive Innovation - A Strategy for New Product Development? | Can disruptive innovation, when used as a strategy in the development of new products guarantee success?
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LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838331354
ISBN 13: 9783838331355
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Taschenbuch. Condition: Neu. Disruptive Innovation - A Strategy for New Product Development? | Can disruptive innovation, when used as a strategy in the development of new products guarantee success? | Tom Page | Taschenbuch | 64 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838331355 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 101307481
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Disruptive Innovation A Strategy for New Product Development: Can disruptive innovation, when used as a strategy in the development of new products guarantee success
Published by
LAP Lambert Academic Publishing, 2010
ISBN 10: 3838331354
ISBN 13: 9783838331355
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