Using data warehousing to deliver integrated management information: Case studies of customer data integration using sales and marketing data marts - Softcover
Synopsis
Customer data plays a vital role in organisations, particularly in sales and marketing. Integrating internal customer data across functions and departments is vital but equally important is integrating external sources of customer data. Without complete data the picture painted by eventual management information is incomplete. This book shows that data warehousing techniques can be used to integrate both internal and external customer data to deliver the management information necessary to support sales and marketing processes. In addition, two case studies of manufacturing organizations illustrate the practical application: both organizations partner with third party distributors who capture customer-related data on behalf of the organisation that needs to be integrated in order to deliver complete sales and marketing management information. This book will be useful to those in both managerial and technical positions who want to understand how data warehousing can meet management information needs in the sales and marketing function.
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About the Author
Shana Ponelis is a lecturer with the School of Information Studies at the University of Wisconsin-Milwaukee. Previously she was a consultant with Atos KPMG Consulting and Arthur Andersen specialising in data warehousing and business intelligence. She has published numerous articles and papers in the field.
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Using data warehousing to deliver integrated management information
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LAP LAMBERT Academic Publishing Mai 2010, 2010
ISBN 10: 3838300602
ISBN 13: 9783838300603
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Customer data plays a vital role in organisations,particularly in sales and marketing. Integrating internal customerdata across functions and departments is vital but equallyimportant is integrating external sources of customer data.Without complete data the picture painted by eventual managementinformation is incomplete. This book shows that data warehousingtechniques can be used to integrate both internal and externalcustomer data to deliver the management information necessary tosupport sales and marketing processes. In addition, two case studies ofmanufacturing organizations illustrate the practical application:both organizations partner with third party distributors who capturecustomer-related data on behalf of the organisation that needs to beintegrated in order to deliver complete sales and marketing management information. This book will be useful to those inboth managerial and technical positions who want to understand how data warehousing can meet management information needs inthe sales and marketing function. 144 pp. Englisch. Seller Inventory # 9783838300603
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Using data warehousing to deliver integratedmanagement information
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LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838300602
ISBN 13: 9783838300603
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ponelis ShanaShana Ponelis is a lecturer with the School of InformationStudies at the University of Wisconsin-Milwaukee. Previously she was a consultant with AtosKPMG Consulting and Arthur Andersen specialising in data warehousing a. Seller Inventory # 5410808
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Using data warehousing to deliver integrated management information
Published by
LAP LAMBERT Academic Publishing Mai 2010, 2010
ISBN 10: 3838300602
ISBN 13: 9783838300603
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Customer data plays a vital role in organisations, particularly in sales and marketing. Integrating internal customer data across functions and departments is vital but equally important is integrating external sources of customer data. Without complete data the picture painted by eventual management information is incomplete. This book shows that data warehousing techniques can be used to integrate both internal and external customer data to deliver the management information necessary to support sales and marketing processes. In addition, two case studies of manufacturing organizations illustrate the practical application: both organizations partner with third party distributors who capture customer-related data on behalf of the organisation that needs to be integrated in order to deliver complete sales and marketing management information. This book will be useful to those in both managerial and technical positions who want to understand how data warehousing can meet management information needs in the sales and marketing function.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 144 pp. Englisch. Seller Inventory # 9783838300603
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Using data warehousing to deliver integrated management information : Case studies of customer data integration using sales and marketing data marts
Published by
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838300602
ISBN 13: 9783838300603
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Customer data plays a vital role in organisations,particularly in sales and marketing. Integrating internal customerdata across functions and departments is vital but equallyimportant is integrating external sources of customer data.Without complete data the picture painted by eventual managementinformation is incomplete. This book shows that data warehousingtechniques can be used to integrate both internal and externalcustomer data to deliver the management information necessary tosupport sales and marketing processes. In addition, two case studies ofmanufacturing organizations illustrate the practical application:both organizations partner with third party distributors who capturecustomer-related data on behalf of the organisation that needs to beintegrated in order to deliver complete sales and marketing management information. This book will be useful to those inboth managerial and technical positions who want to understand how data warehousing can meet management information needs inthe sales and marketing function. Seller Inventory # 9783838300603
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Using data warehousing to deliver integrated management information | Case studies of customer data integration using sales and marketing data marts
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ISBN 13: 9783838300603
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Taschenbuch. Condition: Neu. Using data warehousing to deliver integrated management information | Case studies of customer data integration using sales and marketing data marts | Shana Ponelis | Taschenbuch | 144 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838300603 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 101562628