The Package Design Book: Volume 2 (Bibliotheca Universalis) - Hardcover

Pentawards

Hardcover

ISBN 10: 3836590999 ISBN 13: 9783836590990

Publisher: TASCHEN, 2023

Synopsis

The field of package design never ceases to expand and innovate, making it one of the most vibrant, competitive, and fast-evolving areas in design today. It is influenced by various factors such as the consumer’s requirements, the ever-increasing marketing demands, evolving environmental policies, and the practice of adhering to the context of cultural aspects and diversity. By developing at such a demanding and rapid pace, package design encompasses many different elements and specialists, including designers, service providers, material suppliers, and printers. As a result, it has become a universe in itself.

Pentawards has capitalized on this to create the most dynamic and diverse award in the field, which has existed for 15 years. The Pentawards sets a global benchmark for quality each year by scouting the area’s cleverest and most eclectic designs. The Package Design Book – Volume 2 presents winners from the past decade in celebrating packaging as a kaleidoscopic art form. It showcases not only the new and unexpected developments but also a clear vision of the evolution of the entire industry, especially in the areas of new materials and sustainability.

About the series

Bibliotheca Universalis ― Compact cultural companions celebrating the eclectic TASCHEN universe!

About this title

About the Authors

Pentawards is the leading worldwide network dedicated to packaging design. Committed to recognising excellence in design and providing a source of inspiration, Pentawards connects the global packaging design community through their annual competition, conferences and networking events.

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

From the Back Cover

El campo del diseño de packaging no ha dejado de expandirse e innovar. Hoy es uno de los más vibrantes, competitivos y de rápida evolución del sector. Varios factores influyen en él: los requisitos del consumidor, las técnicas de marketing, políticas ambientales cada vez más exigentes y la necesidad de sintonizar con aspectos culturales y de diversidad. Ese conjunto de condicionantes y la necesidad de rapidez hacen que la concepción de embalajes dependa de muchos factores y especialistas diferentes, desde diseñadores hasta proveedores de servicios y materiales e impresores. Como resultado, el diseño de packaging se ha convertido en un mundo en sí mismo.En atención a todos esos aspectos, Pentawards ha creado el premio más dinámico y diverso del sector, que existe desde hace 15 años. Todos los años, Pentawards establece un punto de referencia de calidad mundial con su exploración de los diseños de embalajes más inteligentes y eclécticos. The Package Design Book ? Volume 2 presenta a los ganadores de la última década al tiempo que reconoce el packaging como una forma de arte caleidoscópica. Además de desarrollos nuevos y sorprendentes, el libro ofrece una clara panorámica de la evolución de toda la industria, en especial de las áreas de nuevos materiales y sostenibilidad.Sobre la serieBibliotheca Universalis ? Compañeros culturales en formato compacto para celebrar el universo ecléctico de TASCHEN.

Edition details

• Publisher: TASCHEN
• Publication date: 2023
• Language: English
• ISBN 10: 3836590999
• ISBN 13: 9783836590990
• Binding: Hardcover
• Number of pages: 640
• Editor: Wiedemann Julius