The Package Design Book 5 - Hardcover

Pentawards

Hardcover

ISBN 10: 3836573407 ISBN 13: 9783836573405

Publisher: TASCHEN, 2018

Synopsis

Attract, protect, inform, collect―good packaging is synonymous with multitasking. Creating these ultimate all-rounders calls for a deep understanding of the good, the market, the customer, the environment, the flow of trade―no easy task. Each year, the Pentawards spotlight the ingenious masterminds behind these complex containers and grant their coveted trophies to the cleverest and most innovative designs in the field.

This latest edition of The Package Design Book rounds up the winning designs from the 2017–2018 competitions. With introductory essays, product descriptions, and plenty of images, this book features more than 400 winners from over 40 countries across five main categories―beverages, food, body, luxury, and other markets―and no fewer than 57 subcategories. The result is an authoritative survey of the best of the best, and a rich celebration of packaging as a kaleidoscopic art form.

About this title

About the Authors

Pentawards is the leading worldwide network dedicated to packaging design. Committed to recognizing excellence in design and providing a source of inspiration, Pentawards connects the global packaging design community through their annual competition, conferences and networking events.

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

Edition details

• Publisher: TASCHEN
• Publication date: 2018
• ISBN 10: 3836573407
• ISBN 13: 9783836573405
• Binding: Hardcover
• Language: Multiple languages
• Number of pages: 400
• Editor: Wiedemann Julius