This title focuses on the words that sell and the brains behind the ads. In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today - a bible for creative directors. D&AD and Taschen have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.
"synopsis" may belong to another edition of this title.
The annual D&AD Awards - the industry's biggest and best - reward outstanding creativity, originality, technical excellence and innovation in design and advertising. D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry.
"About this title" may belong to another edition of this title.
£ 2.56 shipping from Germany to United Kingdom
Destination, rates & speedsSeller: medimops, Berlin, Germany
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M03836528312-G
Quantity: 1 available
Seller: Antiquariat KAMAS, Düsseldorf, NRW, Germany
368 Seiten mit zahlreichen Illustrationen. Gutes bis sehr gutes Exemplar. Sprache: Deutsch Gewicht in Gramm: 2300 4° weißer OPappband mit OPlastikumleger (dieser mit kleinem Einriss). Seller Inventory # 41312
Quantity: 1 available
Seller: Buchhandlung Neues Leben, Salzburg, S, Austria
Pp. Condition: Gut. 368 S. : zahlr. Ill. ; 33 cm Sehr schönes, gutes, tadelloses Exemplar. Noch im Originalschutzhülle. Sprache: Deutsch Gewicht in Gramm: 2400. Seller Inventory # 12064
Quantity: 1 available
Seller: Studibuch, Stuttgart, Germany
hardcover. Condition: Gut. Seiten; 9783836528313.3 Gewicht in Gramm: 5. Seller Inventory # 668899
Quantity: 1 available
Seller: dsmbooks, Liverpool, United Kingdom
hardcover. Condition: Very Good. Very Good. book. Seller Inventory # D8S0-3-M-3836528312-6
Quantity: 1 available
Seller: Antiquariat Buchseite, Purkersdorf, Austria
Gr.-8°, Hardcover/Pappeinband. Condition: Gut. Erstauflage, EA. 368 Seiten Zahlreiche Abbildungen, Schutzumschlag, guter Zustand. Sprache: Deutsch Gewicht in Gramm: 2550. Seller Inventory # 436053
Quantity: 1 available
Seller: Mooney's bookstore, Den Helder, Netherlands
Condition: Very good. Seller Inventory # 9783836528313-2-2
Quantity: 1 available