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Synopsis
This engrossing, oversized (9.75x11.25") volume chronicles clever and colorful advertising campaigns mainly in Europe and North America in the 20th and 21st centuries, in heavily illustrated 2-page entries. The volume concludes with profiles of notable companies and individuals and a bibliography. Typical for this publisher, the images and layout are of the best quality. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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About the Author
Authors Stephane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some of the most legendary French brands nationally and internationally. Their in-depth knowledge about the field and their personal adventures are reflected in this publication.
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A History of Advertising
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Hardcover. Condition: Very Good. With dust jacket Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 3836502127-8-1-29
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A History of Advertising
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Hardback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR010316046
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A History of Advertising
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A History of Advertising
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A History of Advertising (Basic Architecture Series)
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # P09A-04651
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History of Advertising: Creative Promotion
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A History of Advertising
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2300grams, ISBN:9783836502122. Seller Inventory # 5808062
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A History of Advertising
Seller: Book Broker, Berlin, Germany
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Condition: Wie neu. 336 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Die Ausgabe des gelieferten Exemplars kann um bis zu 10 Jahre vom angegebenen Veröffentlichungsjahr abweichen und es kann sich um eine abweichende Auflage handeln. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Sprache: Englisch Gewicht in Gramm: 2200 Gebundene Ausgabe, Maße: 24.77 cm x 3.81 cm x 28.58 cm. Seller Inventory # 661472813
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A History of Advertising
Seller: George Longden, Macclesfield, United Kingdom
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Hardback. Condition: Very Good. Dust Jacket Condition: Very Good. A clean, bright copy, with a few unobtrusive slight bumps at edges of boards. 280 x 240 mm. 336 pp. Lavishly illustrated. Book. Seller Inventory # HN104
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History of Advertising: Creative Promotion
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Taschen GmbH, Germany, Cologne, 2008
ISBN 10: 3836502127
ISBN 13: 9783836502122
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Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. This title presents the evolution of the ad. The history of western advertising is a long one, starting as early as the 1630s, when frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country's Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of the modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.Divided by into sections by decades, this book explores the most legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on every campaign. You will find the picture of the camel that originated the Camel package, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004235464
Quantity: 4 available