Think Content!: Strategie, Marketing, Formate - 3. Auflage des Content-Marketing-Standardwerks. Inkl. Storytelling, SEO, Texte, Grafiken, Video, Audio, KI in der Content-Erstellung, UGC und mehr - Softcover

Löffler, Miriam; Michl, Irene

Softcover

ISBN 10: 3836294745 ISBN 13: 9783836294744

Publisher: Rheinwerk Verlag GmbH, 2024

Synopsis

The book for those who want to successfully implement content Think Content! is already a modern classic among online marketing books and rightly one of the best-selling marketing books of recent years! Whether you're targeting new audiences, working in PR or offering products and services, successful marketing requires content and knowledge of how to develop, plan and implement content strategies for your business.

In the new, greatly expanded and updated edition, Miriam Löffler and Irene Michl offer you practical ideas and new suggestions for efficient marketing with content and its successful implementation - including solutions for B2B and B2C. The necessary equipment is not neglected either: storytelling, SEO, texts, graphics, video, audio, content creation with AI, user generated content (UGC) and live content – the book offers a lot of knowledge for content production. The question of environmental sustainability in content marketing is also addressed in the book. This gives you a practical guide to help you implement your own projects right from the start and enable you to develop and successfully execute your own content strategies. The book allows young professionals a quick access to the topic, professionals will find many impulses and suggestions for their own work.

With up-to-date SEO tips from lecturer and marketing expert Severin Lucks.

• Understand content and use it purposefully
• From planning to production to evaluation
• Essential content knowledge for practice: tools, format tips, clear practice examples and new approaches using AI
• Ideal for social media managers, copywriters, bloggers and employees from marketing and PR

"Definitely mandatory reading for all budding content strategists." – Mirko Lange

From the contents:

• Website content from all angles
• Different content types
• Target audiences relevant content ideas
• Real-world content marketing actions
• The right content strategy
• Targeted build and expand web content
• Reach influencers and brand ambassadors
• Organize content in day-to-day business
• Create good texts - usability and design
• Content creation with AI
• Essential Content Knowledge
• Tools and tips for copywriters
• Strategic importance of the target audience, corporate goals and the brand
• Customer Experience, Voice Search and Content Models
• Content production for different content formats
• Agile work
• Ecological sustainability in content marketing
• Lots of new, current practical examples

The specialist press for pre-release:

GrowthUp: "An absolute reading recommendation for content strategists, social media managers, marketers, bloggers, copywriters - and last but not least decision-makers."

Stephanie Kowalski: "The book takes beginners and beginners at the hand. It guides through the content flood and the confusion of theories and models.«

gmbh chef. Impulse for GmbH managing directors: "This guide is a modern classic and rightly one of the best-selling marketing books of recent years, so this new second edition is a must for every entrepreneur and content producer."

Edition details

• Publisher: Rheinwerk Verlag GmbH
• Publication date: 2024
• Language: German
• ISBN 10: 3836294745
• ISBN 13: 9783836294744
• Binding: Perfect Paperback