E-Services: Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue) (Applied Marketing Science / Angewandte Marketingforschung) - Softcover

Name: E-Services: Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue) (Applied Marketing Science / Angewandte Marketingforschung)
ISBN: 9783835008014

9783835008014: E-Services: Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue) (Applied Marketing Science / Angewandte Marketingforschung)

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ISBN 10: 3835008013 ISBN 13: 9783835008014

Publisher: Deutscher Universit�tsverlag, 2007

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This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’.

A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.

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About the Author

Dr. Heiner Evanschitzky ist am Marketing Centrum M�nster der Universit�t M�nster t�tig.
Prof. Dr. Gopalkrishnan R. Iyer leitet das Center for Services Marketing & Management der Florida Atlantic University, USA.

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Publisher: Deutscher Universit�tsverlag
Publication date: 2007
Language: English
ISBN 10: 3835008013
ISBN 13: 9783835008014
Binding: Paperback
Number of pages: 211
Editor: Evanschitzky Heiner, Iyer Gopalkrishnan R.

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Evanschitzky, Heiner

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ISBN 10: 3835008013 ISBN 13: 9783835008014

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E-Services : Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2

Evanschitzky, Heiner (EDT); Iyer, Gopalkrishnan R. (EDT)

Published by Deutscher Universit�tsverlag, 2007

ISBN 10: 3835008013 ISBN 13: 9783835008014

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E-Services

Heiner Evanschitzky

Published by Gabler, Deutscher Universit�tsverlag Mai 2007, 2007

ISBN 10: 3835008013 ISBN 13: 9783835008014

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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -VII ___________________________________________________________________________________________________________ ____________________ _______________________ Preface The book series, Applied Marketing Science - Angewandte Marketingforschung aims to bridge the gap between scientific rigor and practical relevance in the transfer of c- ting-edge theoretical and applied knowledge between scholars and practitioners. The series explores classic and contemporary theories and themes in global competitive networks, inter-organizational relationships, customer relationship management, and competitive advantages as conceived, developed, and applied in the field of marketing. Some major themes pursued by books in this series include: The management of networks and value chains Networks between firms and customers Inter-organizational networks Consumer behavior Brand management Marketing channels Other themes will also be explored at the discretion of the series editors. Given its international focus, the series Applied Marketing Science - Angewandte Marketingforschung will include contributions in both German and English. For authors, Applied Marketing Science - Angewandte Marketingforschung offers the opportunity to publish original work, edited volumes or monographs. In order to - sure the highest possible standards of academic quality and readability, authors must first submit a brief proposal that includes the major themes explored in the book, e- dence or rationale of why the themes, methods and conclusions are original and c- ting-edge in the discipline, and the intended contribution to the practice of marketing science. The proposal would then be reviewed by the series editors and, if necessary, external reviewers. Based on their evaluations, a proposal is either accepted,con- tionally accepted or rejected by the editorial board. 203 pp. Englisch. Seller Inventory # 9783835008014

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. Ed(s): Evanschitzky, Heiner; Iyer, Gopalkrishnan R.

Published by Deutscher Universitats-Verlag, 2007

ISBN 10: 3835008013 ISBN 13: 9783835008014

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Condition: New. Editor(s): Evanschitzky, Heiner; Iyer, Gopalkrishnan R. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 211 pages, 12 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 317. . 2007. Paperback. . . . . Seller Inventory # V9783835008014

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