How Firms Can Strategically Influence Open Source Communities: The Employment of 'Men on the Inside' (Forschungs-/Entwicklungs-/Innovations-Management) - Softcover

Lee, Viktor

Softcover

ISBN 10: 3834933872 ISBN 13: 9783834933874

Publisher: Gabler Verlag, 2011

Synopsis

Firms have discovered that open source (OS) communities can be valuable sources of innovation. However, the access for firms to these communities turned to be intricate. One proven way of how firms can enter OS communities is via their personnel (men on the inside). Focusing on firmsponsored OS communities, Viktor Lee detects the specific functions of MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm's development process with the help of the MOI.

About this title

From the Back Cover

Firms have discovered that open source (OS) communities can be valuable sources of innovation. However, the access for firms to these communities turned to be intricate. One proven way of how firms can enter OS communities is via their personnel (“men on the inside”). Focusing on firm-sponsored OS communities, Viktor Lee detects the specific functions of MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm’s development process with the help of the MOI.

Edition details

• Publisher: Gabler Verlag
• Publication date: 2011
• Language: English
• ISBN 10: 3834933872
• ISBN 13: 9783834933874
• Binding: Paperback
• Number of pages: 214