Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People - Softcover
Synopsis
Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
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About the Author
Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.
From the Back Cover
Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
"About this title" may belong to another edition of this title.
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Integration of Preference Analysis Methods into QFD for Elderly People
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Gabler Verlag Mrz 2012, 2012
ISBN 10: 3834932337
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group. 252 pp. Englisch. Seller Inventory # 9783834932334
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Integration of Preference Analysis Methods into QFD for Elderly People
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Integration of Preference Analysis Methods into QFD for Elderly People
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Integration of Preference Analysis Methods into QFD for Elderly People
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.Especially in industrial countries the portion of elderly p. Seller Inventory # 5382021
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Integration of Preference Analysis Methods into QFD for Elderly People
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.Gabler, Betriebswirt.-Vlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 252 pp. Englisch. Seller Inventory # 9783834932334
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Integration of Preference Analysis Methods into QFD for Elderly People : A Focus on Elderly People
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group. Seller Inventory # 9783834932334
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Integration of Preference Analysis Methods into QFD for Elderly People : A Focus on Elderly People
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group. Seller Inventory # 10862756/12