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Synopsis
Neue Entwicklungen im Direktmarketing aus Wissenschaft und Praxis
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About the Author
Prof. Dr. Manfred Krafft, Professor für Marketing, Westfälische Wilhelms-Universität Münster, und Direktor des Instituts für Marketing am Marketing Centrum Münster.
Jürgen Gerdes, Mitglied des Vorstands, Deutsche Post AG, Bonn.
"About this title" may belong to another edition of this title.
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Direct Marketing (ZfB Special Issue) (German Edition)
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Direct Marketing -Language: German
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Direct Marketing (Paperback or Softback)
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Gabler Verlag 9/13/2007, 2007
ISBN 10: 3834907286
ISBN 13: 9783834907288
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Direct Marketing -Language: German
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Direct Marketing
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Paperback. Condition: New. Interaktives, dialogorientiertes Direktmarketing findet in der Unternehmenspraxis und der betriebswirtschaftlichen Forschung zunehmende Beachtung. Dieses Special Issue beschreibt am Beispiel der Branchen Automobil, Sportartikel und Finanzdienstleistungen anschaulich und fundiert aktuelle Entwicklungen im Direktmarketing. Dabei stehen u. a. Themen wie Endkundengeschäft, Kundenmanagement, Kundenbewertung, Budgetallokation, digitales Direktmarketing im Mittelpunkt. Seller Inventory # LU-9783834907288
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Direct Marketing (ZfB Special Issue) (German Edition)
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Direct Marketing
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Paperback. Condition: New. Interaktives, dialogorientiertes Direktmarketing findet in der Unternehmenspraxis und der betriebswirtschaftlichen Forschung zunehmende Beachtung. Dieses Special Issue beschreibt am Beispiel der Branchen Automobil, Sportartikel und Finanzdienstleistungen anschaulich und fundiert aktuelle Entwicklungen im Direktmarketing. Dabei stehen u. a. Themen wie Endkundengeschäft, Kundenmanagement, Kundenbewertung, Budgetallokation, digitales Direktmarketing im Mittelpunkt. Seller Inventory # LU-9783834907288
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Direct Marketing
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Condition: New. Editor(s): Krafft, Manfred; Gerdes, Jurgen. Series: ZfB Special Issue. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 334. . 2007. Paperback. . . . . Seller Inventory # V9783834907288
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Direct Marketing -Language: German
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