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Firm-Level Strategic Orientation and Performance. A Synthesis and Extension of the Knowledge Base on Entrepreneurial, Market and Learning Orientation - Softcover
Synopsis
Should a firm stay focused or should it rather adopt a broader strategic perspective? This book summarizes and extends the existing knowledge base on entrepreneurial, market, and learning orientation. Building on multiple theoretical perspectives, empirical evidence from prior studies, as well as on survey and archival data collected in two economic contexts, performance effects from individual orientations, their dimensions and combinations are explored. Results reveal that the three strategic orientations are highly interrelated and that their relationship to firm performance is more complex than previously assumed.
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Firm-Level Strategic Orientation and Performance, A Synthesis and Extension of the Knowledge Base on Entrepreneurial, Market and Learning Orientation
Published by
Verlag Dr. Kovac, Hamburg, 2015
ISBN 10: 3830083297
ISBN 13: 9783830083290
New
Softcover
First Edition
Seller: Verlag Dr. Kovac GmbH, Hamburg, Germany
Seller rating 5 out of 5 stars
Softcover. Condition: neu. 1. Auflage. - in englischer Sprache - Strategisches Management, Band 180 180 pages. Should a firm stay focused or should it rather adopt a broader strategic perspective? This book summarizes and extends the existing knowledge base on entrepreneurial, market, and learning orientation. Building on multiple theoretical perspectives, empirical evidence from prior studies, as well as on survey and archival data collected in two economic contexts, performance effects from individual orientations, their dimensions and combinations are explored. Results reveal that the three strategic orientations are highly interrelated and that their relationship to firm performance is more complex than previously assumed. Seller Inventory # x8329