Modular Machine Tools: Bundling and Pricing Strategies under Demand Uncertainty - Softcover

 
9783824464777: Modular Machine Tools: Bundling and Pricing Strategies under Demand Uncertainty
Softcover
ISBN 10: 3824464772 ISBN 13: 9783824464777
Publisher: Deutscher Universitätsverlag, 1997

Synopsis

Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing.

"synopsis" may belong to another edition of this title.

About the Author

Dr. Nils Tönshoff promovierte am Lehrstuhl von Professor Dr. Arnd Huchzermeier der Wissenschaftlichen Hochschule für Unternehmensführung in Vallendar. Er arbeitet heute als Projektkoordinator bei der BMW AG in München.

From the Back Cover

German machine tool manufacturers are increasingly confronted with difficulties in gaining competitive advantages by offering highly customized products. But necessary cost reductions can be obtained by employing a modularization strategy that explicitly considers customers' requirements already in the module design stage. Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing. The tradeoff between customization and standardization is balanced by a bundle pricing strategy based on a modular product structure. The analytic tool developed by the author has been validated by a major German machine tool manufacturer.

"About this title" may belong to another edition of this title.

Publisher
Deutscher Universitätsverlag
Publication date
1997
Language
German
ISBN 10 
3824464772
ISBN 13 
9783824464777
Binding
Paperback
Number of pages
172