Synopsis
For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Now Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant book. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams' design team and excerpts from his publications and speeches. The book closes with a chronological overview of design icons, categorized by function, that show the enormous breadth of Rams' vision. Taken together, these images and texts offer the most comprehensive overview of Dieter Rams' work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.
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About the Author
CEES W. DE JONG is an author of numerous books and a curator of exhibitions on design, typography, and architecture.
From the Back Cover
For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Now Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant book. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams' design team and excerpts from his publications and speeches. The book closes with a chronological overview of design icons, categorized by function, that show the enormous breadth of Rams' vision. Taken together, these images and texts offer the most comprehensive overview of Dieter Rams' work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.
"About this title" may belong to another edition of this title.
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Dieter Rams: Ten Principles for Good Design
Seller: Twice Sold Tales, Capitol Hill, Seattle, WA, U.S.A.
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Hardcover, 415 pages. Condition: Good. Light wear and soiling to pictorial boards, corners rubbed. Free leaf ripped out, rest of text intact. **Due to size/weight of book, additional shipping charges may apply.**. Seller Inventory # 10324
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Dieter Rams: Ten Principles for Good Design
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hardcover. Condition: VG-. First Edition. 4to hardcover. Bottom corners bumped with crease in spine, otherwise very light wear. Binding is sound. Interior is clean. No writing or markings of any kind. Ships packed with care in a box. Seller Inventory # 021926-02
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Dieter Rams: Ten Principles for Good Design
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hardcover. Condition: Very Good. Hardcover. Clean text - NO writing, NO highlighting to text. First page (non-textual) has a 1" crease at head of page. Some light surface wear to cover with head corners lightly bumped. Very good- reading and perusing copy. Oversized. Clean text -- NO writing, NO highlighting to text.ÂPLEASE NOTE: Domestic US media (standard) US orders ONLY. NO international orders. Seller Inventory # mon0000225080
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Dieter Rams: Ten Principles for Good Design
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Hardcover. Condition: Good. Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82937913836632
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