Synopsis
This history of Adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. For nearly a century the Adidas brand has been outfitting sports stars and pop culture icons as well as everyday men, women, and children. What started as a German shoe store that gifted Jesse Owens the sneakers he wore in the Olympics has grown into a multibillion-dollar lifestyle brand. The story of that evolution, which is entwined with history, corporate trends, and the emergence of sports as a major player in the world economy, is revealed in this in-depth look of the Adidas brand. From familial infighting and the Third Reich to globalization and the importance of branding, readers of this book will learn the story behind the Adidas brand.
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About the Author
RAINER KARLSCH is a research associate at the Institute for Contemporary History in Munich/Berlin. CHRISTIAN KLEINSCHMIDT is Head of the Institute for Economic and Social History at the Philipps University in Marburg. JÜRG LESCZENSKI is a research associate at the Goethe University in Frankfurt am Main. ANNE SUDROW is a trained shoemaker and is a project leader at the Centre for Contemporary History in Potsdam.
From the Back Cover
This history of Adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. For nearly a century the Adidas brand has been outfitting sports stars and pop culture icons as well as everyday men, women, and children. What started as a German shoe store that gifted Jesse Owens the sneakers he wore in the Olympics has grown into a multibillion-dollar lifestyle brand. The story of that evolution, which is entwined with history, corporate trends, and the emergence of sports as a major player in the world economy, is revealed in this in-depth look of the Adidas brand. From familial infighting and the Third Reich to globalization and the importance of branding, readers of this book will learn the story behind the Adidas brand.
"About this title" may belong to another edition of this title.
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Playing the Game: The History of adidas
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Hardcover. Condition: Très bon. Edition 2018. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2018. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-464-225
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Playing the Game: The History of adidas
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Playing the Game: The History of adidas Rainer Karlsch, Christian Kleinschmidt, Jorg Lesczenski et Anne Sudrow
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Hardcover. Condition: gut. 2018. Playing the Game: The History of adidas In deutscher Sprache. pages. Seller Inventory # BN313587