Business Management Case Studies: Pran-RFL, Netflix, Mc Donalds, Google, Tesco, Apple, COCA COLA, PSA Group, Mercedes, Tesla, Toyota, Beximco, KFC, LBC Lao Brewery Company - Softcover
Synopsis
Business Concepts for Management Students and Practitioners
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About the Author
Patrick Siegfried is Professor for International Management at the International School of Management in Frankfurt/Germany. He also holds a Guest Professorship for Entrepreneurship at the Szent István University in Gödöllö/Hungary. He has professional experience as a CEO of various logistics companies and as a commercial manager for an international distribution centre. His research focuses is on Strategic Management and Innovation Management in Startups.
"About this title" may belong to another edition of this title.
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