Items related to Customer Behavior in Online Dating

Customer Behavior in Online Dating - Softcover

Dechant, Andrea

 
9783741223525: Customer Behavior in Online Dating
Softcover
ISBN 10: 3741223522 ISBN 13: 9783741223525
Publisher: Books on Demand GmbH, 2016

Synopsis

Online dating platforms have become an accepted way to find a partner and developed into successful business models. On online dating platforms, a user has different roles: individual with preferences searching for a partner, sender and receiver of messages, and customer being in a contractual relationship with the platform provider. This dissertation examines all these roles of an individual that engages in online dating. The key objective of this dissertation that comprises four research articles is to provide a deeper understanding of customer behavior on online dating platforms by taking a business-related point of view. With this dissertation, Andrea Dechant addresses diverse target groups. Foremost, the findings of this dissertation provide relevant managerial implications for managers of online and mobile dating platforms that are interested in customer retention, customer preferences, and customer behavior. As the results can be transferred to other industries that face churn independent of dissatisfaction, e.g., health or fitness companies, and social networks, this dissertation is also of interest for practitioners and researchers in these fields. Finally, this dissertation provides scientific insights from a researcher's perspective into a topic of great public interest.

"synopsis" may belong to another edition of this title.

About the Author

Andrea Dechant was a research assistant at the Institute of Electronic Commerce and Digital Markets at the Ludwig-Maximilians-Universität München, Germany and received her PhD from this institution in 2016. She holds a Master of Business Research from the Ludwig-Maximilians-Universität München as well as the degree Diplom-Kauffrau from her studies in business administration at the University of Passau.

From the Back Cover

Online dating platforms have become an accepted way to find a partner and developed into successful business models. On online dating platforms, a user has different roles: individual with preferences searching for a partner, sender and receiver of messages, and customer being in a contractual relationship with the platform provider. This dissertation examines all these roles of an individual that engages in online dating. The key objective of this dissertation that comprises four research articles is to provide a deeper understanding of customer behavior on online dating platforms by taking a business-related point of view. With this dissertation, Andrea Dechant addresses diverse target groups. Foremost, the findings of this dissertation provide relevant managerial implications for managers of online and mobile dating platforms that are interested in customer retention, customer preferences, and customer behavior. As the results can be transferred to other industries that face churn independent of dissatisfaction, e.g., health or fitness companies, and social networks, this dissertation is also of interest for practitioners and researchers in these fields. Finally, this dissertation provides scientific insights from a researcher's perspective into a topic of great public interest.

"About this title" may belong to another edition of this title.

Publisher
Books on Demand GmbH
Publication date
2016
Language
English
ISBN 10 
3741223522
ISBN 13 
9783741223525
Binding
Paperback
Number of pages
140
Editor
Spann Martin