Items related to Structuring Design: Graphic Grids in Theory and Practice
Synopsis
Introduction to the basics of graphic design with backgrounds, explanations, guidelines for all thematized aspects and focus on the grid as the most important element.
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About the Author
Ulysses Voelker joined the University of Applied Sciences in Mainz in the year 2000 as a professor for typography and editorial design and co-founder of the research institute Designlabor Gutenberg. After graduating from the HfK Bremen, he initially worked as an art director before establishing his own companies. He received several awards for his work.
From the Back Cover
In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that from a distance a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic. At its center is the grid as the most important design principle, whose function and application are thoroughly discussed.
The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simple questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.
"About this title" may belong to another edition of this title.
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Structuring Design : Graphic Grids in Theory and Practice
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STRUCTURING DESIGN
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Structuring Design: Graphic Grids in Theory and Practice
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Verlag Niggli 2019-03-28, 2019
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Hardcover. Condition: new. Hardcover. In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that from a distance a novel looks like a novel, an art catalogue like an art catalogue, and a magazine like a magazine. This publication, awarded with the TDC New York "Certificate of Typographic Excellence", offers a compact mix of explanations, practical tips, and background information on the topic. At its centre is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simple questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary. A contemporary reference book on the principles and laws of visual communication as an introduction to practical design. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9783721209945
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Structuring Design: Graphic Grids in Theory and Practice
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Condition: As New. Leichte Abnutzungen. In der visuellen Kommunikation werden Inhalte angeordnet, systematisiert und inszeniert. Gestalterische Gesetzmassigkeiten und Prinzipien, die jedem Medium innewohnen, sorgen dafur, dass ein Roman aussieht wie ein Roman, ein Kunstkatalog wie ein Kunstkatalog und ein Magazin wie ein Magazin. Diese Publikation bietet einen kompakten Mix aus Erklarungen, praktischen Tipps und Hintergrundinformationen. Im Zentrum steht als die wichtigste Grundlage der Raster, dessen Funktion und Anwendung umfassend thematisiert wird. Dieser gewahrleistet eine planerische Geschlossenheit in einer gestalterischen Ordnung, sodass nicht nur einfacher gelesen, sondern Informationen auch besser verstanden werden konnen. In einem zweiten Teil widmet sich der Autor dem Entwurfsprozess selber, mit Antworten auf grundsatzliche Fragen, wie worauf beim Gestalten zu achten ist und welche Schritte aufeinander folgen. In einem weiteren Kapitel werden relevante theoretische Aspekte thematisiert, wie beispielsweise Methode und Intuition sich zueinander verhalten. Abgeschlossen wird das Werk mit einem umfangreichen Glossar. _ Einfuhrung in die gestalterische Praxis fur Grafikdesigner _ Hintergrundinformationen, Erklarungen und praktische Tipps _ Schwerpunkt auf Funktion und Anwendung des typografischen Rasters _ Mit zahlreichen Beispielen. Seller Inventory # 58bc4b6d-49aa-4ce4-9839-404251299040
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