Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems - Hardcover

Wittner, Ben; Thoma, Sascha; Hartmann, Timm

 
9783721209822: Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems
Hardcover
ISBN 10: 3721209826 ISBN 13: 9783721209822
Publisher: Verlag Niggli, 2018

Synopsis

The significance of multilingual typography: theoretical backgrounds and best-practice work samples by more than 100 studios and designers worldwide.

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From the Back Cover

As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems.

At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.

"About this title" may belong to another edition of this title.

Publisher
Verlag Niggli
Publication date
2018
Language
English
ISBN 10 
3721209826
ISBN 13 
9783721209822
Binding
Hardcover
Edition number
1
Number of pages
320