Experimental Design (German Edition with English language inserts): Visual Creativity and Method - Softcover

Lindauer, Armin; Müller, Betina

Softcover

ISBN 10: 3721209125 ISBN 13: 9783721209129

Publisher: Verlag Niggli, 2015

Synopsis

How can experimentation and methodology be used in design processes? In this area of specialization in particular the term "experimental" is often used rather randomly. Contrary to this approach, this book shows that even in art and design methodical experiments can result in concepts and ideas, i.e. creativity in the wildest sense. In the chapters Basis, Interpretation, Variation, Relation and Sequence, a great number of design methods are categorized and typified. The varied and often surprising results are due not least to the many different applied methods.

For a decade, Armin Lindauer and Betina Muller researched, collected and created works whose experimental methods result in creative design solutions. The works were found in very diverse sectors such as advertising, product design, poster design, art, and sciences. The book features historically significant works by Courbet, Monet, Jawlensky, Picasso, Albers and the Bechers, as well as works of famous contemporary designers such as Daniele Buetti, Peter Dreher, Gunther Kieser, Uwe Loesch or Stephan Sagmeister. With its more than 3000 images, "Experimental Design" is a visual reference book for anyone interested in methodical approaches to ideas and concepts.

About this title

From the Back Cover

How does visual creativity arise in the first place and how can visual methods be developed and applied in the pro - duction of ideas and variety? Various methods for doing this are presented here under the chapter headings Basis, Interpretation, Variation, Relation and Sequence with over 3000 illustrations. In the course of this work numerous methodical design approaches are presented and mediated. One of the reasons that the results presented here are so varied and frequently surprising, is the variety of the procedures described. For over two decades Armin Lindauer and Betina Müller have searched out, collected and produced work dealing with their understanding of how experimental design can be created by using methodical design processes. They show numerous parallels from completely different areas of activity including advertising, product design, poster art, the fine arts and the sciences. On the one hand historic work is discussed in the book prologue such as that of Gustave Courbet, Claude Monet, Alexej Jawlensky, Pablo Picasso, Josef Albers, Bernd and Hilla Becher, and on the other the work of wellknown designers such as Daniele Buetti, Günther Kieser or Stefan Sagmeister is considered. The book is thus simultaneously both a highly specialized technical work and an extensive and very rich atlas of ideas and inspirations. It is an impulse giver without dictating the way and demonstrates once again that creativity is frequently based firmly on methods which in turn it also promotes.

Edition details

• Publisher: Verlag Niggli
• Publication date: 2015
• Language: English
• ISBN 10: 3721209125
• ISBN 13: 9783721209129
• Binding: Paperback
• Number of pages: 444