Schrift und Identität/ Gestaltung von Beschilderungen - Hardcover

Hardcover

ISBN 10: 372120820X ISBN 13: 9783721208207

Synopsis

Is there a 'French' font? Or are certain writings more commonly found in England than in Eastern Europe? Is there even a connection between Scripture and national identity? Even if there are writings that are internationally successful – for example the wrongly reproached Helvetica, the Frutiger or the Times – there are differences in the respective handling of this building block of design. Writing and identity directs a very focused look at traffic signage. These, at best, graphic small works of art are an expression of national identity as they shape the image in public space. The first glance of the visitor falls on the street sign, the display in the airport or the display board in the train station, in short: on public business cards. Here, examples from all over the world have been collected, Latin script assumed. The pictures are a collage - sometimes characters and pictograms were removed from their context, sometimes they were shown unchanged. For all designers who deal with writing, colour, arrow and pictogram and orientation system planners, writing and identity is an educational picture book.

Edition details

• Language: German
• ISBN 10: 372120820X
• ISBN 13: 9783721208207
• Binding: Hardcover