The unabbreviated edition of the 1967 original edition is a masterpiece that is still one of the most important manuals in the field, capturing Ruder’s ideas, methods and approaches.
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Emil Ruder : Né à Zurich en 1914, décédé à Bâle 1970. Fréquenté les Ecoles primaire et secondaire de Zurich. Apprentissage de typographe. Séjour d'étude à Paris. Obtention du diplôme de langue française du Cercle Commercial Suisse de Paris. Activité en tant que prote à Zurich. Enseignement à l'Ecole des Arts et Métiers de Zurich, classe de composition et d'imprimerie. Enseignement chez Willimann et Kaech. Promu professeur principal de typographie à l'Ecole des Métiers de Bâle. Directeur du département 3 de l'Ecole des Métiers de Bâle (section apprentissage des arts industriels). Initiateur, fondateur puis directeur de la classe professionnelle de typographie. Dirigeant du groupe de Bâle du Werkbund Suisse. Membre du Jury "La Bonne Forme" à la Foire d'Echantillons de Bâle. Membre du siège central du Werkbund, succédant à Georg Schmidt. Membre du Comité d'affaires du SWB. Délégué national pour la Suisse de l'ATYPI (Association Typographique Internationale). Membre de la Commission fédérale pour les Arts appliqués, succédant à M. Dir. B. von Grünigen. Conseiller artistique des PTT, département billets. Fondateur associé de l'"International Center for the Typographic Arts" (ICTA), New York. Directeur de l'Ecole des Métiers et du Musée artisanal de Bâle. Vice-président du Werkbund.
This book is the legacy of a great typographer for the cultural heritage of our day. In the post-war years, when in nearly every field of applied art there were still no signs whatsoever of a shift to a new, more contemporary form of expression, Emil Ruder was one of the first to abandon the conventional rules of traditional typography and create new laws that satisfied the requirements of a new typography. This book, which has seen six editions to date and is now available again in a new edition, is a fundamental textbook upon which generations of typographers and graphic designers have built and can continue to build on. This book can clearly be seen as an excellent manual. Beyond that, it is a comprehensive masterpiece seen in its overall structure, in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through, which - moving far beyond the tasks of everyday existence - attempts to expound upon the lessons of life's wisdom.
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