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Marketing. Analysis of tools and methods - Softcover

 
9783668780316: Marketing. Analysis of tools and methods

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Research Paper (undergraduate) from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Egerton University, language: English, abstract: This project will analyze existing marketing strategies at Walmart local retail and make recommendations for improvement. I will commence the project by describing the marketing tools and methods used by the target company to segment their products before analyzing the effectiveness of the marketing mix for the target company. This will be followed by an evaluation of how the company's in-store and local marketing meet the needs of its customers. I will then identify the role social responsibility plays in the company's marketing efforts. Eventually, I will propose specific improvements to the target company's overall marketing efforts. Every successful business requires effective marketing strategy. The strategy should reflect target markets, segments, and customers. The main objective of marketing strategy is "to identify specific customer needs, then design a marketing program that can satisfy those needs". In order to accomplish this in an effective manner, a business needs to have sufficient knowledge about its existing and potential customers.

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Muli Benjamin
Published by GRIN Verlag Aug 2018, 2018
ISBN 10: 3668780315 ISBN 13: 9783668780316
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (undergraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Egerton University, language: English, abstract: This project will analyze existing marketing strategies at Walmart local retail and make recommendations for improvement. I will commence the project by describing the marketing tools and methods used by the target company to segment their products before analyzing the effectiveness of the marketing mix for the target company. This will be followed by an evaluation of how the company's in-store and local marketing meet the needs of its customers. I will then identify the role social responsibility plays in the company's marketing efforts. Eventually, I will propose specific improvements to the target company's overall marketing efforts. Every successful business requires effective marketing strategy. The strategy should reflect target markets, segments, and customers. The main objective of marketing strategy is 'to identify specific customer needs, then design a marketing program that can satisfy those needs'. In order to accomplish this in an effective manner, a business needs to have sufficient knowledge about its existing and potential customers. 16 pp. Englisch. Seller Inventory # 9783668780316

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Muli Benjamin
ISBN 10: 3668780315 ISBN 13: 9783668780316
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Taschenbuch. Condition: Neu. Neuware -Research Paper (undergraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Egerton University, language: English, abstract: This project will analyze existing marketing strategies at Walmart local retail and make recommendations for improvement.I will commence the project by describing the marketing tools and methods used by the target company to segment their products before analyzing the effectiveness of the marketing mix for the target company. This will be followed by an evaluation of how the company¿s in-store and local marketing meet the needs of its customers. I will then identify the role social responsibility plays in the company¿s marketing efforts. Eventually, I will propose specific improvements to the target company¿s overall marketing efforts.Every successful business requires effective marketing strategy. The strategy should reflect target markets, segments, and customers. The main objective of marketing strategy is ¿to identify specific customer needs, then design a marketing program that can satisfy those needs¿. In order to accomplish this in an effective manner, a business needs to have sufficient knowledge about its existing and potential customers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 16 pp. Englisch. Seller Inventory # 9783668780316

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Muli Benjamin
Published by GRIN Verlag, 2018
ISBN 10: 3668780315 ISBN 13: 9783668780316
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Egerton University, language: English, abstract: This project will analyze existing marketing strategies at Walmart local retail and make recommendations for improvement. I will commence the project by describing the marketing tools and methods used by the target company to segment their products before analyzing the effectiveness of the marketing mix for the target company. This will be followed by an evaluation of how the company's in-store and local marketing meet the needs of its customers. I will then identify the role social responsibility plays in the company's marketing efforts. Eventually, I will propose specific improvements to the target company's overall marketing efforts. Every successful business requires effective marketing strategy. The strategy should reflect target markets, segments, and customers. The main objective of marketing strategy is 'to identify specific customer needs, then design a marketing program that can satisfy those needs'. In order to accomplish this in an effective manner, a business needs to have sufficient knowledge about its existing and potential customers. Seller Inventory # 9783668780316

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