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Synopsis
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.
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Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors' highly successful previous publication "Process-based Strategic Planning," which appeared in six editions.
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The Strategy Planning Process: Analyses, Options, Projects
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The Strategy Planning Process
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Springer Berlin Heidelberg Okt 2016, 2016
ISBN 10: 3662516039
ISBN 13: 9783662516034
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors' highly successful previous publication 'Process-based Strategic Planning,' which appeared in six editions. 296 pp. Englisch. Seller Inventory # 9783662516034
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The Strategy Planning Process: Analyses, Options, Projects
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The Strategy Planning Process
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The Strategy Planning Process | Analyses, Options, Projects
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Taschenbuch. Condition: Neu. The Strategy Planning Process | Analyses, Options, Projects | Rudolf Grünig (u. a.) | Taschenbuch | xviii | Englisch | 2016 | Haupt | EAN 9783662516034 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Seller Inventory # 102727713
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The Strategy Planning Process : Analyses, Options, Projects
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors' highly successful previous publication 'Process-based Strategic Planning,' which appeared in six editions. Seller Inventory # 9783662516034