Synopsis
Understanding consumers’ behaviour is a critical element in developing marketing strategies. Affect and Cognition have profound impact on behavioral pattern of consumers and are two types of responses that consumers may have to environmental stimuli and events. The study was undertaken to achieve major purpose of developing a model, which describes consumers’ affective and cognitive responses related to the development of brand loyalty. A quota sampling method was used to create quotas in shopping venue (boutiques versus supermarkets). A total of 150 consumers were sampled. Regression analysis revealed that affect predicts brand image shows that feelings and beliefs are significant component predictors. Regression of cognition on brand image shows those decision-making components are significant. Brand loyalty and usage rate seem to be distinguishable characters among boutique and supermarket consumers. The components of affect and cognition are significant predictors of brand image and beliefs and brand image are significant predictors of brand loyalty. The affective and cognitive psychological responses of the consumers can be implemented to build up consumers’ tacit knowledge.
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About the Author
Sujith Jayasooriya, Chartered Economist (EconomicPolicy) and Master Financial Professional (FinancialPlanner) awarded by American Academy of FinancialManagement, earns B.Sc. degree in Agriculturemajored Agricultural Economics and BusinessManagement from University of Peradeniya, and theDirector of the Innovation4Development Consultants.
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Affective and Cognitive Responses of Consumer Behaviour
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Understanding consumers' behaviour is a critical element in developing marketing strategies. Affect and Cognition have profound impact on behavioral pattern of consumers and are two types of responses that consumers may have to environmental stimuli and events. The study was undertaken to achieve major purpose of developing a model, which describes consumers' affective and cognitive responses related to the development of brand loyalty. A quota sampling method was used to create quotas in shopping venue (boutiques versus supermarkets). A total of 150 consumers were sampled. Regression analysis revealed that affect predicts brand image shows that feelings and beliefs are significant component predictors. Regression of cognition on brand image shows those decision-making components are significant. Brand loyalty and usage rate seem to be distinguishable characters among boutique and supermarket consumers. The components of affect and cognition are significant predictors of brand image and beliefs and brand image are significant predictors of brand loyalty. The affective and cognitive psychological responses of the consumers can be implemented to build up consumers' tacit knowledge. 68 pp. Englisch. Seller Inventory # 9783659943294
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Affective and Cognitive Responses of Consumer Behaviour
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Affective and Cognitive Responses of Consumer Behaviour
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Jayasooriya SujithSujith Jayasooriya, Chartered Economist (EconomicPolicy) and Master Financial Professional (FinancialPlanner) awarded by American Academy of FinancialManagement, earns B.Sc. degree in Agriculturemajored Agricultural. Seller Inventory # 158249126
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Affective and Cognitive Responses of Consumer Behaviour
Published by
LAP LAMBERT Academic Publishing Sep 2016, 2016
ISBN 10: 3659943290
ISBN 13: 9783659943294
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Understanding consumers¿ behaviour is a critical element in developing marketing strategies. Affect and Cognition have profound impact on behavioral pattern of consumers and are two types of responses that consumers may have to environmental stimuli and events. The study was undertaken to achieve major purpose of developing a model, which describes consumers¿ affective and cognitive responses related to the development of brand loyalty. A quota sampling method was used to create quotas in shopping venue (boutiques versus supermarkets). A total of 150 consumers were sampled. Regression analysis revealed that affect predicts brand image shows that feelings and beliefs are significant component predictors. Regression of cognition on brand image shows those decision-making components are significant. Brand loyalty and usage rate seem to be distinguishable characters among boutique and supermarket consumers. The components of affect and cognition are significant predictors of brand image and beliefs and brand image are significant predictors of brand loyalty. The affective and cognitive psychological responses of the consumers can be implemented to build up consumers¿ tacit knowledge.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 68 pp. Englisch. Seller Inventory # 9783659943294
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Affective and Cognitive Responses of Consumer Behaviour
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ISBN 10: 3659943290
ISBN 13: 9783659943294
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Understanding consumers' behaviour is a critical element in developing marketing strategies. Affect and Cognition have profound impact on behavioral pattern of consumers and are two types of responses that consumers may have to environmental stimuli and events. The study was undertaken to achieve major purpose of developing a model, which describes consumers' affective and cognitive responses related to the development of brand loyalty. A quota sampling method was used to create quotas in shopping venue (boutiques versus supermarkets). A total of 150 consumers were sampled. Regression analysis revealed that affect predicts brand image shows that feelings and beliefs are significant component predictors. Regression of cognition on brand image shows those decision-making components are significant. Brand loyalty and usage rate seem to be distinguishable characters among boutique and supermarket consumers. The components of affect and cognition are significant predictors of brand image and beliefs and brand image are significant predictors of brand loyalty. The affective and cognitive psychological responses of the consumers can be implemented to build up consumers' tacit knowledge. Seller Inventory # 9783659943294
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Affective and Cognitive Responses of Consumer Behaviour
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ISBN 13: 9783659943294
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Taschenbuch. Condition: Neu. Affective and Cognitive Responses of Consumer Behaviour | Sujith Jayasooriya (u. a.) | Taschenbuch | 68 S. | Englisch | 2016 | LAP LAMBERT Academic Publishing | EAN 9783659943294 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 102735724