Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer’s Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.
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Dr.Dhananjoy Datta did his M.A in Economics from Jiwaji University,Gwalior,M.P, India. He did Small Industries Management Program and Post Graduate Diploma in Business Management in Marketing & System from IISW&BM, Kolkata,W.B,India. He did his Ph D in Agriculture Economics & Marketing from National Institute of Technology, Agartala, Tripura,India.
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer's Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 108 pp. Englisch. Seller Inventory # 9783659935640
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Taschenbuch. Condition: Neu. Consumer Behavior Research - Cases Methods and Practices | Dhananjoy Datta | Taschenbuch | 108 S. | Englisch | 2016 | LAP LAMBERT Academic Publishing | EAN 9783659935640 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 103410980