Synopsis
Wearable Computing is no more a fantasy device. It is been widely discussed topic in all contexts of sectors such as Retail, Banking, Government, Healthcare etc. While on one end wearable computing is evolving with its early stages of users, on the other end apparel shopping sector holds high potential market of consumers. This book aims to examine the in-store purchasing pattern and behavioural pattern of consumer buying decision. Based on a sample set of survey respondents, this study examines the psychological and behavioural patterns of consumers in context of apparel in-store shopping and purchasing. Added to the list, this research work discusses the theoretical models of strategic product positioning and theoretical concepts of wearable computing in specific to Google Glass. Coupled with theoretical concepts and observations from survey results, gap between consumer attitudes towards apparel shopping and wearable technology was critically evaluated. On the basis of findings and analysis, a business idea is planted to strategically position the wearable computing – Google Glass in apparel shopping sector, which would indeed enhance the consumer retail experience.
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About the Author
Vijay has an MBA from the University of Applied Sciences Bremen, Germany and a Bachelors in Electronics and Communication Engineering from Thiagarajar College of Engineering in India. He has international experience working with British Airways in London,IT giants in India and gaming companies in Germany. Vijay loves business strategy & Innovation.
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Strategic positioning of Wearable Computing in Retail
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LAP LAMBERT Academic Publishing Jul 2016, 2016
ISBN 10: 3659916846
ISBN 13: 9783659916847
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Wearable Computing is no more a fantasy device. It is been widely discussed topic in all contexts of sectors such as Retail, Banking, Government, Healthcare etc. While on one end wearable computing is evolving with its early stages of users, on the other end apparel shopping sector holds high potential market of consumers. This book aims to examine the in-store purchasing pattern and behavioural pattern of consumer buying decision. Based on a sample set of survey respondents, this study examines the psychological and behavioural patterns of consumers in context of apparel in-store shopping and purchasing. Added to the list, this research work discusses the theoretical models of strategic product positioning and theoretical concepts of wearable computing in specific to Google Glass. Coupled with theoretical concepts and observations from survey results, gap between consumer attitudes towards apparel shopping and wearable technology was critically evaluated. On the basis of findings and analysis, a business idea is planted to strategically position the wearable computing - Google Glass in apparel shopping sector, which would indeed enhance the consumer retail experience. 96 pp. Englisch. Seller Inventory # 9783659916847
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Strategic positioning of Wearable Computing in Retail
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sudalaimuthu VijayVijay has an MBA from the University of Applied Sciences Bremen, Germany and a Bachelors in Electronics and Communication Engineering from Thiagarajar College of Engineering in India. He has international experience. Seller Inventory # 158606657
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Strategic positioning of Wearable Computing in Retail
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Strategic positioning of Wearable Computing in Retail
Published by
LAP LAMBERT Academic Publishing Jul 2016, 2016
ISBN 10: 3659916846
ISBN 13: 9783659916847
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Wearable Computing is no more a fantasy device. It is been widely discussed topic in all contexts of sectors such as Retail, Banking, Government, Healthcare etc. While on one end wearable computing is evolving with its early stages of users, on the other end apparel shopping sector holds high potential market of consumers. This book aims to examine the in-store purchasing pattern and behavioural pattern of consumer buying decision. Based on a sample set of survey respondents, this study examines the psychological and behavioural patterns of consumers in context of apparel in-store shopping and purchasing. Added to the list, this research work discusses the theoretical models of strategic product positioning and theoretical concepts of wearable computing in specific to Google Glass. Coupled with theoretical concepts and observations from survey results, gap between consumer attitudes towards apparel shopping and wearable technology was critically evaluated. On the basis of findings and analysis, a business idea is planted to strategically position the wearable computing - Google Glass in apparel shopping sector, which would indeed enhance the consumer retail experience.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 96 pp. Englisch. Seller Inventory # 9783659916847
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Strategic positioning of Wearable Computing in Retail
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ISBN 10: 3659916846
ISBN 13: 9783659916847
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Wearable Computing is no more a fantasy device. It is been widely discussed topic in all contexts of sectors such as Retail, Banking, Government, Healthcare etc. While on one end wearable computing is evolving with its early stages of users, on the other end apparel shopping sector holds high potential market of consumers. This book aims to examine the in-store purchasing pattern and behavioural pattern of consumer buying decision. Based on a sample set of survey respondents, this study examines the psychological and behavioural patterns of consumers in context of apparel in-store shopping and purchasing. Added to the list, this research work discusses the theoretical models of strategic product positioning and theoretical concepts of wearable computing in specific to Google Glass. Coupled with theoretical concepts and observations from survey results, gap between consumer attitudes towards apparel shopping and wearable technology was critically evaluated. On the basis of findings and analysis, a business idea is planted to strategically position the wearable computing - Google Glass in apparel shopping sector, which would indeed enhance the consumer retail experience. Seller Inventory # 9783659916847
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Strategic positioning of Wearable Computing in Retail
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Taschenbuch. Condition: Neu. Strategic positioning of Wearable Computing in Retail | Vijay Sudalaimuthu | Taschenbuch | 96 S. | Englisch | 2016 | LAP LAMBERT Academic Publishing | EAN 9783659916847 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 103480443