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Synopsis
In today's business climate the only way to grow is to offer your customers more value than your competitors do. CSR activities and Service Quality work as a strategy and helps in accomplishing targeted goals. The aim of this book is to identify the impact of service quality and corporate social responsibility (CSR) into the customer satisfaction (mediator) and how much its affect on the customer loyalty. This book develops and integrates the above variables and empirically analyzed the conceptual framework which positively predicts that customer satisfaction partially mediates the relationship between Service Quality, CSR activities and Customer Loyalty.
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About the Author
Ammar Ahmed,M.Com MS BAStudying PhD Management Sciences at Northern University Malaysia. Work as Sales Manager/Business Educationist/Research Scholar, Pakistan.
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Strategy to Customer Loyalty: Building CSR & Service Quality
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LAP LAMBERT Academic Publishing Mai 2016, 2016
ISBN 10: 365988734X
ISBN 13: 9783659887345
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today's business climate the only way to grow is to offer your customers more value than your competitors do. CSR activities and Service Quality work as a strategy and helps in accomplishing targeted goals. The aim of this book is to identify the impact of service quality and corporate social responsibility (CSR) into the customer satisfaction (mediator) and how much its affect on the customer loyalty. This book develops and integrates the above variables and empirically analyzed the conceptual framework which positively predicts that customer satisfaction partially mediates the relationship between Service Quality, CSR activities and Customer Loyalty. 172 pp. Englisch. Seller Inventory # 9783659887345
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Strategy to Customer Loyalty: Building CSR & Service Quality
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LAP LAMBERT Academic Publishing, 2016
ISBN 10: 365988734X
ISBN 13: 9783659887345
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ahmed AmmarAmmar Ahmed,M.Com MSBAStudying PhD Management Sciences at Northern University Malaysia. Work as Sales Manager/Business Educationist/Research Scholar, Pakistan.In today s business climate the only way to grow is to off. Seller Inventory # 158963383
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Strategy to Customer Loyalty: Building CSR & Service Quality
Published by
LAP LAMBERT Academic Publishing, 2016
ISBN 10: 365988734X
ISBN 13: 9783659887345
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Strategy to Customer Loyalty: Building CSR & Service Quality
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ISBN 10: 365988734X
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Strategy to Customer Loyalty: Building CSR & Service Quality
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Strategy to Customer Loyalty: Building CSR & Service Quality
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ISBN 10: 365988734X
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Taschenbuch. Condition: Neu. Strategy to Customer Loyalty: Building CSR & Service Quality | Ammar Ahmed (u. a.) | Taschenbuch | 172 S. | Englisch | 2016 | LAP LAMBERT Academic Publishing | EAN 9783659887345 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 103744285
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Strategy to Customer Loyalty: Building CSR & Service Quality
Published by
LAP LAMBERT Academic Publishing Mai 2016, 2016
ISBN 10: 365988734X
ISBN 13: 9783659887345
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In today's business climate the only way to grow is to offer your customers more value than your competitors do. CSR activities and Service Quality work as a strategy and helps in accomplishing targeted goals. The aim of this book is to identify the impact of service quality and corporate social responsibility (CSR) into the customer satisfaction (mediator) and how much its affect on the customer loyalty. This book develops and integrates the above variables and empirically analyzed the conceptual framework which positively predicts that customer satisfaction partially mediates the relationship between Service Quality, CSR activities and Customer Loyalty.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 172 pp. Englisch. Seller Inventory # 9783659887345
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Strategy to Customer Loyalty: Building CSR & Service Quality
Published by
LAP LAMBERT Academic Publishing, 2016
ISBN 10: 365988734X
ISBN 13: 9783659887345
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's business climate the only way to grow is to offer your customers more value than your competitors do. CSR activities and Service Quality work as a strategy and helps in accomplishing targeted goals. The aim of this book is to identify the impact of service quality and corporate social responsibility (CSR) into the customer satisfaction (mediator) and how much its affect on the customer loyalty. This book develops and integrates the above variables and empirically analyzed the conceptual framework which positively predicts that customer satisfaction partially mediates the relationship between Service Quality, CSR activities and Customer Loyalty. Seller Inventory # 9783659887345
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Strategy to Customer Loyalty: Building CSR & Service Quality
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LAP LAMBERT Academic Publishing, 2016
ISBN 10: 365988734X
ISBN 13: 9783659887345
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