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Synopsis
Marketing Research - Cases Methods, Processes and Practices focuses on the collection, analysis and reporting of market research data illustration on different marketing relevance. Comparative study of the organized and unorganized retailers, Impact of reference groups and their appeals on retail purchases, factor influencing consumers buying behaviour, factors influencing customer satisfaction, functionality of demographic profile, Post Purchase Behaviour, impact assessment of seven P’s of marketing and factors affecting the selection of the organized retail outlet conceptual relevance are covered in this book. Students can recognize a research area to address, develop and apply a research plan to address precise questions, analyse data in depth and report their findings and conclusions. The book is primarily intended to provide benefits to policy makers, researcher, planners, executors and students and can increase the participation in various developmental activities of state and central governments for sustainability in related field covered in the book.
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About the Author
Dr. Dhananjoy Datta did his M.A in Economics from Jiwaji University, Gwalior, M. P, India in 1999. He did his Post Graduate Diploma in Business Management in Marketing & System from IISW&BM, Kolkata, W.B, India in 2004.He did his Ph D in Agriculture Economics & Marketing from National Institute of Technology, Agartala, Tripura, India in 2015.
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Marketing Research - Cases Methods,Processes and Practices
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LAP LAMBERT Academic Publishing Mai 2016, 2016
ISBN 10: 3659886726
ISBN 13: 9783659886720
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing Research - Cases Methods, Processes and Practices focuses on the collection, analysis and reporting of market research data illustration on different marketing relevance. Comparative study of the organized and unorganized retailers, Impact of reference groups and their appeals on retail purchases, factor influencing consumers buying behaviour, factors influencing customer satisfaction, functionality of demographic profile, Post Purchase Behaviour, impact assessment of seven P's of marketing and factors affecting the selection of the organized retail outlet conceptual relevance are covered in this book. Students can recognize a research area to address, develop and apply a research plan to address precise questions, analyse data in depth and report their findings and conclusions. The book is primarily intended to provide benefits to policy makers, researcher, planners, executors and students and can increase the participation in various developmental activities of state and central governments for sustainability in related field covered in the book. 248 pp. Englisch. Seller Inventory # 9783659886720
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Marketing Research - Cases Methods,Processes and Practices
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Datta DhananjoyDr. Dhananjoy Datta did his M.A in Economics from Jiwaji University, Gwalior, M. P, India in 1999. He did his Post Graduate Diploma in Business Management in Marketing & System from IISW&BM, Kolkata, W.B, India in 2004. Seller Inventory # 159147017
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Marketing Research - Cases Methods,Processes and Practices
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ISBN 10: 3659886726
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Marketing Research - Cases Methods,Processes and Practices
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LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659886726
ISBN 13: 9783659886720
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Taschenbuch. Condition: Neu. Marketing Research - Cases Methods,Processes and Practices | Dhananjoy Datta | Taschenbuch | 248 S. | Englisch | 2016 | LAP LAMBERT Academic Publishing | EAN 9783659886720 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 103740215
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Marketing Research - Cases Methods,Processes and Practices
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LAP LAMBERT Academic Publishing Mai 2016, 2016
ISBN 10: 3659886726
ISBN 13: 9783659886720
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Marketing Research - Cases Methods, Processes and Practices focuses on the collection, analysis and reporting of market research data illustration on different marketing relevance. Comparative study of the organized and unorganized retailers, Impact of reference groups and their appeals on retail purchases, factor influencing consumers buying behaviour, factors influencing customer satisfaction, functionality of demographic profile, Post Purchase Behaviour, impact assessment of seven P's of marketing and factors affecting the selection of the organized retail outlet conceptual relevance are covered in this book. Students can recognize a research area to address, develop and apply a research plan to address precise questions, analyse data in depth and report their findings and conclusions. The book is primarily intended to provide benefits to policy makers, researcher, planners, executors and students and can increase the participation in various developmental activities of state and central governments for sustainability in related field covered in the book.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 248 pp. Englisch. Seller Inventory # 9783659886720
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Marketing Research - Cases Methods,Processes and Practices
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing Research - Cases Methods, Processes and Practices focuses on the collection, analysis and reporting of market research data illustration on different marketing relevance. Comparative study of the organized and unorganized retailers, Impact of reference groups and their appeals on retail purchases, factor influencing consumers buying behaviour, factors influencing customer satisfaction, functionality of demographic profile, Post Purchase Behaviour, impact assessment of seven P's of marketing and factors affecting the selection of the organized retail outlet conceptual relevance are covered in this book. Students can recognize a research area to address, develop and apply a research plan to address precise questions, analyse data in depth and report their findings and conclusions. The book is primarily intended to provide benefits to policy makers, researcher, planners, executors and students and can increase the participation in various developmental activities of state and central governments for sustainability in related field covered in the book. Seller Inventory # 9783659886720
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Marketing Research - Cases Methods,Processes and Practices
Published by
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ISBN 10: 3659886726
ISBN 13: 9783659886720
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