Study on Strategies for Business Development of a Bank at Branch Level - Softcover

Kumar, Amrendar; Paswan, Naveen Kumar

Softcover

ISBN 10: 3659852023 ISBN 13: 9783659852022

Publisher: LAP LAMBERT Academic Publishing, 2016

Synopsis

The aim of this book is to determine the strategies for Business Development of the public sector banks at branch level. Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting they receive when they enter a Branch, to the refund and help that they receive when they have a complaint about a faulty product that they have paid.

About this title

About the Author

Amrendar kumar, Currently working as officer in Bank of Baroda at Belthra road branchB.Tech, PGDBF(BMSB), CAIIB ||Naveen kumar paswan, Currently working as officer in Bank of Baroda at Belthra road branchB.Sc (Agri), M.Sc(Agri)

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2016
• Language: English
• ISBN 10: 3659852023
• ISBN 13: 9783659852022
• Binding: Paperback
• Number of pages: 56