Graphic Encoding Choices in Development Communication: Identifying the Several Loops of the Graphic Encoder/Media Team Collaboration - Softcover

Ebigbagha, Sylvester

Softcover

ISBN 10: 3659850985 ISBN 13: 9783659850981

Publisher: LAP LAMBERT Academic Publishing, 2016

Synopsis

Effective graphic messages/communication is a product of mediation of the graphic encoder between the source ideas and target audience information needs. The mediation results in the generation of appropriate stimulus conditions that effectively communicate with target audience and facilitate the rapid adoption/utilization of development ideas. 173 The above is enabled in a participatory, two-way, circular communication system, whereby activities are based on research evidence, existing conceptual framework (behavioural change theories, for example), and integrated planning. Moreover, it is important that the graphic encoder be involved in all the stages of the media production process. But where this is not possible because of logistics, then the areas of clarification with requesting agency, topic study, pre-testing and evaluation are indispensable. These are pivotal points for the graphic encoder to intervene and collaborate with other members of the media team. The graphic encoder also needs to actively participate in the decision-making processes about the determination of messages and media production plans as well as educate members of the media team.

About this title

About the Author

Ebigbagha Zifegha Sylvester is an artist/graphic designer. As a designer, he focuses on developing effective graphic communication system for prevalent non-literate target audience. As artist,his interest is developing materials, methods and creativity oriented towards resolving uncertainties in practice and theory. His works are widely published.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2016
• Language: English
• ISBN 10: 3659850985
• ISBN 13: 9783659850981
• Binding: Paperback
• Number of pages: 204