Synopsis
Market Research: The influence of perceived quality and satisfaction on the customer’s loyalty and the effect of product variety (as an attribute of product quality) on the Zara's customer loyalty and satisfaction in the UK. Data collected by questionnaire was analysed using statistical techniques and hypotheses developed in the first part of the study were evaluated. The research results can be useful for scientists, experts and managers in the field of the brand management.
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About the Author
Kim Matrljan is a marketing professional from Rijeka, Croatia currently living in London, UK. Holds both - BA Corporate Communications & MA International Marketing degrees from Italian and English universities and is interested in all related to digital and innovation.
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The International Issue of Standardization: Case Study: Zara
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Matrljan KimKim Matrljan is a marketing professional from Rijeka, Croatia currently living in London, UK. Holds both - BA Corporate Communications & MA International Marketing degrees from Italian and English universities and is inte. Seller Inventory # 151429241
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The International Issue of Standardization: Case Study: Zara
Published by
Scholars' Press Aug 2016, 2016
ISBN 10: 3659841838
ISBN 13: 9783659841835
New
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Market Research: The influence of perceived quality and satisfaction on the customer's loyalty and the effect of product variety (as an attribute of product quality) on the Zara's customer loyalty and satisfaction in the UK. Data collected by questionnaire was analysed using statistical techniques and hypotheses developed in the first part of the study were evaluated. The research results can be useful for scientists, experts and managers in the field of the brand management.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 68 pp. Englisch. Seller Inventory # 9783659841835
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The International Issue of Standardization: Case Study: Zara
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Taschenbuch. Condition: Neu. The International Issue of Standardization: Case Study: Zara | Kim Matrljan | Taschenbuch | 68 S. | Englisch | 2016 | Scholars' Press | EAN 9783659841835 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 103410935