Simulations in Management: A Practical Guide - Softcover

Leon, Ramona - Diana

Softcover

ISBN 10: 3659779822 ISBN 13: 9783659779824

Publisher: LAP LAMBERT Academic Publishing, 2016

Synopsis

Human kind was always interested in finding out what the future researves. Kings and queens, rich and poor, educated and less educated people went searching for answers at oracles, fortune tellers, and astrologers. However, their predictions were always questionable; they had no scientific reference and their source was hard to explain and to understand. Can you imagine the CEO of a big company trying to convince the shareholders to invest in a new line of activity because a fortune teller told him/her that a big success awaits for him/her if he/she extends his/her horizon? Somehow, it is hard to believe that with such an argument, he/she will convince the shareholders to putt their hands in their pockets. Therefore, in order to satisfy individuals need of anticipating what may happen, several forecasting techniques and tools were developed. These proved to be extremely useful for those managers who have to build scenarios, develop strategies and make decisions based on the opportunities and threats that may appear in a given period of time.

About this title

About the Author

Ramona – Diana Leon is a Lecturer in Management Simulations and Knowledge Management at the National University of Political and Public Administration, Romania. She worked in several projects about knowledge management, strategic management, and quality management in various sectors of activity such as education, textile or consulting service.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2016
• Language: English
• ISBN 10: 3659779822
• ISBN 13: 9783659779824
• Binding: Paperback
• Number of pages: 88