Communication for Competitive Tourism Development - Softcover

Okaka, Wilson

Softcover

ISBN 10: 3659779563 ISBN 13: 9783659779565

Publisher: LAP LAMBERT Academic Publishing, 2016

Synopsis

This book, Communication for Competitive Tourism Development, was crafted for multiple stakeholders who are interested or involved in developing competitive or quality tourism service delivery in Africa and the rest of the global tourism world. Many tourism and wildlife business operators, students, professionals, policy and decision makers, researchers, politicians, civil society organisations, journalists, communicators, project managers, and media practitioners will find book very handy. There are useful communication tips and photographs. There are 8 simple chapters: CHAPTER 1 Introduction, Background, and Context (5-14) CHAPTER 2 Sir Winston Churchill-The Pearl of Africa (15-35) CHAPTER 3 Prospects of Eco-Tourism Development (36-52) CHAPTER 4 ICT for Sustainable Quality Tourism (54-66) CHAPTER 5 The Media, Tourism, and Environment (67-93) CHAPTER 6 Media Eco-Sanity Tourism Advocacy Communication Public Campaigns (94-104) CHAPTER 7 Capacity Building for Competiveness (105-109) Chapter 8 A Tribute to a Foreign Tourist in the USA (110-119) Bibliography (120-126)

About this title

About the Author

Professor Wilson Okaka is a Ugandan communication professional trained in Uganda, UK, Italy, Sweden,USA. He has published conference papers, books, and peer-reviewed articles. He is a member of media, science, research, and education networks. He is a lecturer at Kyambogo University, Uganda and has toured Africa, Middle East, Asia, USA, and Europe.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2016
• Language: English
• ISBN 10: 3659779563
• ISBN 13: 9783659779565
• Binding: Paperback
• Number of pages: 136