Items related to Generation Y Perceptions towards Restaurant Choices
Synopsis
In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian population. It is a widely understood fact that Gen Y have higher spending power and are savvy customers. Qualitative method is used for this study and 16 respondents were selected and interviewed based on the criteria. This study found that food preference are influenced by intrinsic factor and extrinsic factor. However, extrinsic factor is more influential towards food preference among Generation. This study will contribute marketing strategies after understanding the Generation Y better. The hospitality, culinary and tourism sector will benefit from this study.
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About the Author
Fassler Yee Cawaai, Bachelor of International Hospitality Management(HONS),Taylors University, Malaysia
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Generation Y Perceptions towards Restaurant Choices
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LAP LAMBERT Academic Publishing Jul 2015, 2015
ISBN 10: 3659759619
ISBN 13: 9783659759611
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian population. It is a widely understood fact that Gen Y have higher spending power and are savvy customers. Qualitative method is used for this study and 16 respondents were selected and interviewed based on the criteria. This study found that food preference are influenced by intrinsic factor and extrinsic factor. However, extrinsic factor is more influential towards food preference among Generation. This study will contribute marketing strategies after understanding the Generation Y better. The hospitality, culinary and tourism sector will benefit from this study. 92 pp. Englisch. Seller Inventory # 9783659759611
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Generation Y Perceptions towards Restaurant Choices
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LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659759619
ISBN 13: 9783659759611
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Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yee Cawaai FasslerFassler Yee Cawaai, Bachelor of International Hospitality Management(HONS),Taylors University, MalaysiaIn the food service industry, Generation Y is the key market segment due to their eating habits and lifestyl. Seller Inventory # 158429199
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Generation Y Perceptions towards Restaurant Choices
Published by
LAP LAMBERT Academic Publishing Jul 2015, 2015
ISBN 10: 3659759619
ISBN 13: 9783659759611
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian population. It is a widely understood fact that Gen Y have higher spending power and are savvy customers. Qualitative method is used for this study and 16 respondents were selected and interviewed based on the criteria. This study found that food preference are influenced by intrinsic factor and extrinsic factor. However, extrinsic factor is more influential towards food preference among Generation. This study will contribute marketing strategies after understanding the Generation Y better. The hospitality, culinary and tourism sector will benefit from this study.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 92 pp. Englisch. Seller Inventory # 9783659759611
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Generation Y Perceptions towards Restaurant Choices
Published by
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659759619
ISBN 13: 9783659759611
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian population. It is a widely understood fact that Gen Y have higher spending power and are savvy customers. Qualitative method is used for this study and 16 respondents were selected and interviewed based on the criteria. This study found that food preference are influenced by intrinsic factor and extrinsic factor. However, extrinsic factor is more influential towards food preference among Generation. This study will contribute marketing strategies after understanding the Generation Y better. The hospitality, culinary and tourism sector will benefit from this study. Seller Inventory # 9783659759611
Seller Image
Generation Y Perceptions towards Restaurant Choices
Published by
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659759619
ISBN 13: 9783659759611
New
Taschenbuch
Seller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Generation Y Perceptions towards Restaurant Choices | Fassler Yee Cawaai (u. a.) | Taschenbuch | 92 S. | Englisch | 2015 | LAP LAMBERT Academic Publishing | EAN 9783659759611 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 104250730