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Developing an Internet Marketing Mix Matrix: Using Product Life Cycle (PLC) and Customer Maturity - Softcover
Synopsis
The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research.
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About the Author
RASHAD YAZDANIFARD was born 22 May 1982, he earned his Doctor of Philosophy (Management) from Multimedia University, Malaysia, his Master of Industrial Management from Shahid Beheshti University, Iran, and his Bachelor Degree in Business Administration from Azerbaijan Accounting and Management higher education institute, Iran.
"About this title" may belong to another edition of this title.
- PublisherLAP LAMBERT Academic Publishing
- Publication date2014
- ISBN 10 3659661147
- ISBN 13 9783659661143
- BindingPaperback
- LanguageEnglish
- Number of pages276
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Developing an Internet Marketing Mix Matrix
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LAP LAMBERT Academic Publishing Dez 2014, 2014
ISBN 10: 3659661147
ISBN 13: 9783659661143
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research. 276 pp. Englisch. Seller Inventory # 9783659661143
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Developing an Internet Marketing Mix Matrix
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LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659661147
ISBN 13: 9783659661143
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yazdanifard RashadRASHAD YAZDANIFARD was born 22 May 1982, he earned his Doctor of Philosophy (Management) from Multimedia University, Malaysia, his Master of Industrial Management from Shahid Beheshti University, Iran, and his Bache. Seller Inventory # 5171071
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Developing an Internet Marketing Mix Matrix : Using Product Life Cycle (PLC) and Customer Maturity
Published by
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659661147
ISBN 13: 9783659661143
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Taschenbuch
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research. Seller Inventory # 9783659661143
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Developing an Internet Marketing Mix Matrix
Published by
LAP LAMBERT Academic Publishing Dez 2014, 2014
ISBN 10: 3659661147
ISBN 13: 9783659661143
New
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research.Books on Demand GmbH, Überseering 33, 22297 Hamburg 276 pp. Englisch. Seller Inventory # 9783659661143
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Developing an Internet Marketing Mix Matrix: Using Product Life Cycle (PLC) and Customer Maturity
Published by
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659661147
ISBN 13: 9783659661143
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