Advertisement Mis-Readings The Reading Gaol or Opera Aperta? - Softcover

Ciocirlie, Elena-Mirona

Softcover

ISBN 10: 3659610437 ISBN 13: 9783659610431

Publisher: LAP LAMBERT Academic Publishing, 2014

Synopsis

"Advertisement Mis-Readings: The Reading Gaol or Opera Aperta?" is a book about advertising and the technologies of writing and reading an advertisement in order to promote a product for certain and various categories of buyers. Advertisements inform the market and the buyers about hidden or surprise features of the products, addressing their type of needs, their buying and use of the goods and services provided by the products in themselves and the advertising as a product. This book is furthermore about what the advertising is saying in the society, on some social issues raised by the ad talk. In this way, this is a book about the society and the entire world because of how the advertisers know the people, their word games and their purchase or merchant games and how they engage in these games to communicate with brands, goods and markets in the many discourses of Man. Then it becomes a study about the audience response of the consumers to such discourses and social gossip, and about the targets of the advertising to educate and do things that make Man’s world.

About this title

About the Author

Born in Galati, Romania, I live currently in Cianciana, Sicily. My family is my son, Vladimir, born in 2011. My research on advertising was carried out in Galati, where I studied full-time for my Bachelor degree in Philology at the University of the Lower Danube. Currently, I concentrate on publishing my academic works, from article to thesis.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2014
• Language: English
• ISBN 10: 3659610437
• ISBN 13: 9783659610431
• Binding: Paperback
• Number of pages: 68