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Synopsis
China is experiencing the boom of western opera. Due to the great support from the government, and the need of the “High Art” from the public, more and more grand opera houses and performing centers have shown up. At the same time, an increasing number of audience members are buying tickets to the opera performances, although it is absolutely an imported art form to the Chinese people. Various marketing problems, such as the lack of audience demography tracking and professional arts administrators, are facing the opera companies in China. But the National Centre for the Performing Arts, the Shanghai Opera House and the Guangzhou Opera House are doing well in audience development. Their strategies, including educational outreaches, membership programs, social events, corporate partnership, and managerial models, can be lessons for the other opera houses and performing centers in China.
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About the Author
With profound knowledge and diverse backgrounds, Mr. Tian Deng is a professional in management and marketing for arts, media and cultural industries in both the US and China. Mr. Deng obtains dual bachelor degrees in psychology and art from Peking University, and master degree in arts administration from Teachers College, Columbia University.
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Audience Development for Western Opera in China's Major Markets
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2014
ISBN 10: 3659538477
ISBN 13: 9783659538476
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Audience Development for Western Opera in China's Major Markets
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2014
ISBN 10: 3659538477
ISBN 13: 9783659538476
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: New. Print on Demand pp. 88 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Seller Inventory # 131778467
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Audience Development For Western Opera In China¿s Major Markets
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LAP LAMBERT Academic Publishing Mai 2014, 2014
ISBN 10: 3659538477
ISBN 13: 9783659538476
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -China is experiencing the boom of western opera. Due to the great support from the government, and the need of the High Art from the public, more and more grand opera houses and performing centers have shown up. At the same time, an increasing number of audience members are buying tickets to the opera performances, although it is absolutely an imported art form to the Chinese people. Various marketing problems, such as the lack of audience demography tracking and professional arts administrators, are facing the opera companies in China. But the National Centre for the Performing Arts, the Shanghai Opera House and the Guangzhou Opera House are doing well in audience development. Their strategies, including educational outreaches, membership programs, social events, corporate partnership, and managerial models, can be lessons for the other opera houses and performing centers in China. 88 pp. Englisch. Seller Inventory # 9783659538476
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Audience Development for Western Opera in China's Major Markets
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2014
ISBN 10: 3659538477
ISBN 13: 9783659538476
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. PRINT ON DEMAND pp. 88. Seller Inventory # 18128809078
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Audience Development For Western Opera In China\ s Major Markets
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LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659538477
ISBN 13: 9783659538476
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Deng TianWith profound knowledge and diverse backgrounds, Mr. Tian Deng is a professional in management and marketing for arts, media and cultural industries in both the US and China. Mr. Deng obtains dual bachelor degrees in psychol. Seller Inventory # 5163303
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Audience Development For Western Opera In China's Major Markets
Published by
LAP LAMBERT Academic Publishing Mai 2014, 2014
ISBN 10: 3659538477
ISBN 13: 9783659538476
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -China is experiencing the boom of western opera. Due to the great support from the government, and the need of the 'High Art' from the public, more and more grand opera houses and performing centers have shown up. At the same time, an increasing number of audience members are buying tickets to the opera performances, although it is absolutely an imported art form to the Chinese people. Various marketing problems, such as the lack of audience demography tracking and professional arts administrators, are facing the opera companies in China. But the National Centre for the Performing Arts, the Shanghai Opera House and the Guangzhou Opera House are doing well in audience development. Their strategies, including educational outreaches, membership programs, social events, corporate partnership, and managerial models, can be lessons for the other opera houses and performing centers in China.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch. Seller Inventory # 9783659538476
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Audience Development For Western Opera In China's Major Markets
Published by
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659538477
ISBN 13: 9783659538476
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - China is experiencing the boom of western opera. Due to the great support from the government, and the need of the High Art from the public, more and more grand opera houses and performing centers have shown up. At the same time, an increasing number of audience members are buying tickets to the opera performances, although it is absolutely an imported art form to the Chinese people. Various marketing problems, such as the lack of audience demography tracking and professional arts administrators, are facing the opera companies in China. But the National Centre for the Performing Arts, the Shanghai Opera House and the Guangzhou Opera House are doing well in audience development. Their strategies, including educational outreaches, membership programs, social events, corporate partnership, and managerial models, can be lessons for the other opera houses and performing centers in China. Seller Inventory # 9783659538476
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Audience Development For Western Opera In China's Major Markets
Published by
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659538477
ISBN 13: 9783659538476
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Taschenbuch. Condition: Neu. Audience Development For Western Opera In China's Major Markets | Tian Deng | Taschenbuch | 88 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659538476 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 105280588