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Synopsis
Tourism is considered as one of the fastest growing industries world over. Within the industry, adventure tourism has been identified as one of the fastest growing segments, with the number of operators and tourists increasing worldwide. This book concentrates on the study of adventure tourism market segments and the promotional policies adopted for these segments. Segmenting the markets into smaller sub segments is worthwhile for the effective promotional strategies outcomes. This assumption is based upon adventure tourism meeting the general characteristics of a service, which include intangibility, simultaneity of production and consumption, inseparability, and non-standardization. Due to the Himalayan geographical structure of north India there is a great potential for the adventure tourism, but due to some reasons this region is not in the list of many adventure lovers. In present scenario only few destinations are frequently visited by adventure tourists in the region. The present book is divided into seven different chapters in order to give it more structured form and ease to the readers.
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About the Author
Author holds PhD degree in tourism and working as Assistant Professor in Panjab University, Chandigarh, India. His research and teaching interests focus on the marketing and product development in the field of adventure tourism. He has been instrumental in setting up tourism business incubation center as new tool for teaching at Panjab University.
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Adventure Tourism: Concept, Segmentation and Promotion
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LAP LAMBERT Academic Publishing Dez 2013, 2013
ISBN 10: 3659507326
ISBN 13: 9783659507328
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Tourism is considered as one of the fastest growing industries world over. Within the industry, adventure tourism has been identified as one of the fastest growing segments, with the number of operators and tourists increasing worldwide. This book concentrates on the study of adventure tourism market segments and the promotional policies adopted for these segments. Segmenting the markets into smaller sub segments is worthwhile for the effective promotional strategies outcomes. This assumption is based upon adventure tourism meeting the general characteristics of a service, which include intangibility, simultaneity of production and consumption, inseparability, and non-standardization. Due to the Himalayan geographical structure of north India there is a great potential for the adventure tourism, but due to some reasons this region is not in the list of many adventure lovers. In present scenario only few destinations are frequently visited by adventure tourists in the region. The present book is divided into seven different chapters in order to give it more structured form and ease to the readers. 260 pp. Englisch. Seller Inventory # 9783659507328
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Adventure Tourism: Concept, Segmentation and Promotion
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LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659507326
ISBN 13: 9783659507328
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Thakur Arun SinghAuthor holds PhD degree in tourism and working as Assistant Professor in Panjab University, Chandigarh, India. His research and teaching interests focus on the marketing and product development in the field of advent. Seller Inventory # 5160958
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Adventure Tourism: Concept, Segmentation and Promotion
Published by
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659507326
ISBN 13: 9783659507328
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Tourism is considered as one of the fastest growing industries world over. Within the industry, adventure tourism has been identified as one of the fastest growing segments, with the number of operators and tourists increasing worldwide. This book concentrates on the study of adventure tourism market segments and the promotional policies adopted for these segments. Segmenting the markets into smaller sub segments is worthwhile for the effective promotional strategies outcomes. This assumption is based upon adventure tourism meeting the general characteristics of a service, which include intangibility, simultaneity of production and consumption, inseparability, and non-standardization. Due to the Himalayan geographical structure of north India there is a great potential for the adventure tourism, but due to some reasons this region is not in the list of many adventure lovers. In present scenario only few destinations are frequently visited by adventure tourists in the region. The present book is divided into seven different chapters in order to give it more structured form and ease to the readers. Seller Inventory # 9783659507328
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Adventure Tourism: Concept, Segmentation and Promotion
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LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659507326
ISBN 13: 9783659507328
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Taschenbuch. Condition: Neu. Adventure Tourism: Concept, Segmentation and Promotion | Arun Singh Thakur | Taschenbuch | 260 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783659507328 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 105513847
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Adventure Tourism: Concept, Segmentation and Promotion
Published by
LAP LAMBERT Academic Publishing Dez 2013, 2013
ISBN 10: 3659507326
ISBN 13: 9783659507328
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Tourism is considered as one of the fastest growing industries world over. Within the industry, adventure tourism has been identified as one of the fastest growing segments, with the number of operators and tourists increasing worldwide. This book concentrates on the study of adventure tourism market segments and the promotional policies adopted for these segments. Segmenting the markets into smaller sub segments is worthwhile for the effective promotional strategies outcomes. This assumption is based upon adventure tourism meeting the general characteristics of a service, which include intangibility, simultaneity of production and consumption, inseparability, and non-standardization. Due to the Himalayan geographical structure of north India there is a great potential for the adventure tourism, but due to some reasons this region is not in the list of many adventure lovers. In present scenario only few destinations are frequently visited by adventure tourists in the region. The present book is divided into seven different chapters in order to give it more structured form and ease to the readers.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 260 pp. Englisch. Seller Inventory # 9783659507328
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Adventure Tourism: Concept, Segmentation and Promotion
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