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Synopsis
Key Account Management (KAM) has been described as a relationship oriented marketing approach to deal with major customers in business-to-business (B2) markets. Increasing emphasis on KAM is one of the most fundamental changes in marketing organizations, yet is under-researched and not fully understood. The objectives of this study is to explore the relationships between top management involvement, use of teams, esprit de corps, access to sales and marketing resources and KAM effectiveness.
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About the Author
Obtained his Master of Management and Bachelor of Business from Universiti Teknologi Malaysia (UTM) and La Trobe University Australia respectively. He has worked in the sales and marketing position for the pass 10 years in established chemical trading company. His main area of research interest are key account management (KAM), sales and marketing.
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Determinants Of Key Account Management Effectiveness
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LAP LAMBERT Academic Publishing Feb 2014, 2014
ISBN 10: 3659498378
ISBN 13: 9783659498374
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Key Account Management (KAM) has been described as a relationship oriented marketing approach to deal with major customers in business-to-business (B2) markets. Increasing emphasis on KAM is one of the most fundamental changes in marketing organizations, yet is under-researched and not fully understood. The objectives of this study is to explore the relationships between top management involvement, use of teams, esprit de corps, access to sales and marketing resources and KAM effectiveness. 140 pp. Englisch. Seller Inventory # 9783659498374
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Determinants Of Key Account Management Effectiveness
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Han Fei WongObtained his Master of Management and Bachelor of Business from Universiti Teknologi Malaysia (UTM) and La Trobe University Australia respectively. He has worked in the sales and marketing position for the pass 10 years i. Seller Inventory # 5160202
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Determinants of Key Account Management Effectiveness
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Determinants of Key Account Management Effectiveness
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Condition: New. Print on Demand pp. 140 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Seller Inventory # 132790989
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Determinants of Key Account Management Effectiveness
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ISBN 13: 9783659498374
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Determinants Of Key Account Management Effectiveness
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ISBN 10: 3659498378
ISBN 13: 9783659498374
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Key Account Management (KAM) has been described as a relationship oriented marketing approach to deal with major customers in business-to-business (B2) markets. Increasing emphasis on KAM is one of the most fundamental changes in marketing organizations, yet is under-researched and not fully understood. The objectives of this study is to explore the relationships between top management involvement, use of teams, esprit de corps, access to sales and marketing resources and KAM effectiveness.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 140 pp. Englisch. Seller Inventory # 9783659498374
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Determinants Of Key Account Management Effectiveness
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ISBN 10: 3659498378
ISBN 13: 9783659498374
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Taschenbuch. Condition: Neu. Determinants Of Key Account Management Effectiveness | Wong Han Fei (u. a.) | Taschenbuch | 140 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659498374 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 105431593
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Determinants Of Key Account Management Effectiveness
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LAP LAMBERT Academic Publishing, 2014
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ISBN 13: 9783659498374
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Key Account Management (KAM) has been described as a relationship oriented marketing approach to deal with major customers in business-to-business (B2) markets. Increasing emphasis on KAM is one of the most fundamental changes in marketing organizations, yet is under-researched and not fully understood. The objectives of this study is to explore the relationships between top management involvement, use of teams, esprit de corps, access to sales and marketing resources and KAM effectiveness. Seller Inventory # 9783659498374